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    The Myth of Excellence: Why Great Companies Never Try To Be the Best at Everything
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The Myth of Excellence: Why Great Companies Never Try To Be the Best at Everything

By Fred Crawford and Ryan Mathews

Bookpage Interviews and Reviews

  • The return to real business

    Lou Gerstner, the CEO of IBM, was recently asked on CNN's Lou Dobbs' MoneyLine to explain Big Blue's strong showing in the stock market.

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