In this world of broadband connectivity, mainstream isn't mainstream any more there are accessible alternatives everywhere and choice seems infinite. What this means for business and what it says about our culture and the way it's evolving is explored and explained by Wired editor Chris Anderson in The Long Tail: Why the Future of Business Is Selling Less of More read here by Christopher Nissley. It used to be true that 20 percent of goods accounted for 80 percent of sales. But now the bloom is off the blockbuster and the next big thing is small the many, many niche sales that are driving the emerging digital market. You might feel a little discombobulated as Anderson spins out the more radical changes, but things move fast in our brave new world.

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