Case study with street cred
Russell Simmons, the groundbreaking, Tony award-winning media mogul (HBO's Def Comedy Jam, Def Poetry Jam on Broadway ) and co-founder of hip-hop label Def Jam shares his business philosophy in Do You!: 12 Laws to Access the Power in You to Achieve Happiness and Success. Writing with Chris Morrow, Simmons relates his part biblical, part yogic principles, world-class business acumen and street-tough attitude that developed as he built his fortune and cemented his place in history by believing that hip-hop artists had as much to say to society as any Julliard graduate. His rules for success are broken out in somewhat wordy chapters from Stop Frontin' and Start Today, to Spit Truth to Power. Simmonsillustrates these highly personal lessons with his own struggles and triumphs and those of his high-powered business friends, persuading street entrepreneurs that they can get all sorts of places simply by being generous and real and never changing to suit others' ideas of decency and taste.