Michael Gross' <B>Genuine Authentic</B> reveals how young Ralphie Lifshitz became the man behind one of the best-selling and best known fashion brands. Calling Lauren "the haberdasher of modern ambition," Gross peels back the layers of Lauren's insecurities, revealing a man obsessed with image and appearances. Lauren's transformation from a poor Jewish kid to an entrepreneur worth more than $2 billion is fascinating, and Gross' familiarity with the fashion industry makes the inside peek all the more compelling. Lauren doesn't do fashion, "he does lifestyle," says Gross, and the business lessons are clear. Lauren succeeded in re-creating his own life, and now he designs the fairy tale for consumers.