Most marketing books make grand boasts, but get vague when it comes to the details of recreating their plans in the real world. Not so for these two gems. How to Become a Marketing Superstar by Jeffrey J. Fox is a short but snappy book filled with tips on innovation and creativity. His contrarian's proclamations ("Loss leaders are for losers," and "Make a big splash instead of a lot of little ripples") speed readers through his mini-chapters. Marketers will love Fox's straightforward advice.