Christian publishing phenomenon Max Lucado is an industry unto himself. His work appears on everything from bookmarks and calendars to greeting cards and plush animals. With all this acclaim, it would be easy for Lucado to assume the universe revolved around him. Instead, he has chosen to proclaim loudly that contrary to popular belief, It's Not About Me. Lucado contends that modern life leads people to want the wrong things. Using the universe as a measuring rod, Lucado draws on the ancient wisdom of Copernicus to conclude that there is a center to all created things, and it isn't us it is God. We exist to give honor to His name. By properly aligning our lives with this central truth, we not only find our purpose, but happiness.