Nokia sends a wake-up call Many people mistakenly assume Nokia is a Japanese company. Its name sounds faintly Eastern and its field, mobile communications, could be part of a stereotypically Japanese electronics brand. But the 140-year-old Finnish company, named after a local mill and its river, made nearly a quarter of the 165 million cellular phones that were sold in 1998. From humble beginnings in the forestry industry, Nokia has transformed itself into the world's leading supplier of telecommunications systems and equipment. Despite this recent growth, Nokia isn't an overnight success, according to Dan Steinbock, author of The Nokia Revolution. In this fascinating evolutionary story, Steinbock chronicles the ups and downs, history and innovation Nokia has forged to build its strategic advantage. An intensely private company, Nokia has permitted few to enter its inner sanctum, but Steinbock, a professor at both Columbia Business School and the Helsinki School of Economics, has managed to do just that. He demonstrates how Nokia's current strategic dominance was built from the company's existing capabilities, documenting the creation and evolution of Nokia's global strategy. Steinbock also explores the extraordinary care Nokia has given to its R&andD and innovative processes. Not to be missed, The Nokia Revolution is a story of competitive advantage and the strategy and vision required to achieve it.

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