Making a bid for online success
Sometimes it's easy to forget there are still e-commerce success stories. eBay is just one case. In The Perfect Store: Inside eBay, former Time columnist and New York Times editorialist Adam Cohen tells an easy, flowing story of the surprising success of the site formerly known as AuctionWeb and the challenges it met on its way to growth and good fortune. Cohen meticulously researched the story of eBay's founder Pierre Omidyar and its current CEO Meg Whitman, taking you inside their instant partnership and learning process. For Internet skeptics, The Perfect Store will make you rethink Internet phobia. For New Economy hopefuls, eBay provides a primer of "here's what's right" online.