It's not only who you know and it's not only what you know. How you interact with people is a key component to success, both personal and professional. For some, it is innate; others can learn it. It is the ability to be charming, to be regarded as interesting, likeable and most importantly, interested in others. Business consultant and author Brian Tracy, along with Ron Arden, a coach of professional speakers, share stories and techniques in The Power of Charm: How to Win Anyone Over in Any Situation. Reminiscent in aspects to the classic How to Win Friends and Influence People by Dale Carnegie, the book delves into the details of becoming and being charming, including eye contact, body language, vocal and verbal reassurances, and guiding the conversation. Ellen R. Marsden writes from Mason, Ohio.