On the front lines of the cola wars
Thirsting for another expose? Check out The Real Thing: Truth and Power at the Coca-Cola Company. After following the company for the past five years, New York Times writer Constance L. Hays gives the not-so-pretty facts behind the legend of the world's most famous brand. Coke is truly a 300-pound gorilla on the supermarket shelves, and the guys running the show love nothing more than throwing their weight around. Hays deftly presents the account of the company men who lusted after global domination and the lengths they have gone to in an effort to wipe out the competition. Each chapter is a mini-story, which can leave you hanging as Hays moves to a new subject, but the decades-long conflict with Coke bottlers, the New Coke fiasco and the wars with the pesky Pepsi are fascinating reading.