Have you heard about Book: The Sequel (Public Affairs)? Here’s the gist: readers were asked to contribute the first line of a proposed sequel to their favorite book, via a website that was up for about a month. Sounds fubooksequeln, sounds great. But wait, you also get...the actual book. During a 48-period, beginning the first night of BEA, the submissions were edited, formatted and then published—as a paperback, audiobook, e-book, large print, etc.

OK, but what's the point? That’s a question we put to Rick Joyce, Perseus Books Group’s chief marketing officer, Saturday at BEA during the launch party for Book: The Sequel. Admittedly, we went for the champagne, but came away with much more. As you'll hear, this project wasn't just about beloved books, it's about the future of publishing.

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