We've posted about video/book hybrids before (how did Level 26 do, anyway?). But a new California start-up, Vook, is taking it to the next level. No YouTube here: these are ebooks that have video and even social media integrated into the text.
Simon & Schuster's Atria imprint is the first to take the leap, publishing several books—including the latest from Jude Deveraux, a smart move since romance readers are some of the most ardent ebook readers—with Vook last week. But the innovative imprint HarperStudio also has plans to work with the company.
While I'm still not sure how I feel about watching a video in the middle of a novel (especially if it's only a dramatization of what I've just read—talk about messing with your imagination—and how would it work on, say, the Sony Reader? I'm guessing it wouldn't), it's good to see publishers experimenting with the ebook format, which should be more than a badly formatted PDF.
What about you?
ETA: Mike Cane has an in-depth look at Vook here.