Publishers are always looking for innovative ways to promote books, and it seems that Sarah Mlynowski has found a winning idea to spread the word about Gimme a Call, a teen novel about a high school senior whose phone can only call her freshman self.

First, Mlynowski tweeted, Ever wonder what YA authors would tell their high school selves? (If they had magic cell phones that could call the past?) #gimmeacall.

And over the next few days she posted follow-up tweets ("What @sarazarr would tell her high school self: You are NOT FAT. You will be, but you're not now, so enjoy it. #gimmeacall") and the concept went viral. In the last week, Mlynowski has contributed essays to the Huffington Post and Publisher's Weekly about the #gimmeacall phenomenon, and today—the book's pub date—the trend is still going strong. (Just search #gimmeacall on Twitter.)

I became familiar with Gimme a Call when Emily Booth Masters gave it a great review in BookPage, writing:

Sarah Mlynowski’s Gimme a Call is chick lit for teens, but the focus on a very pertinent life lesson makes it more than just a fun read. Readers will think about their own past mistakes in a new light as they see what can happen when the present is informed by the future.

And now I'm having fun watching the #gimmeacall hashtag on Twitter. So readers: What would you tell your high school self? And: Will you read Gimme a Call?

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