Does the name you give your child affect his or her success in life? Can you tell whether a Sumo wrestler cheated without ever seeing a match?

If you've asked these questions, chances are, you've read Freakonomics, by Steven D. Levitt and Stephen J. Dubner.

Subtitled "A Rogue Economist Explores the Hidden Side of Everything," this nonfiction book has sold millions of copies and inspired a documentary, which you can preview now:

The documentary seems to be destined for success. It was made by the directors of Super Size Me and Enron: The Smartest Guys in the Room, and it premiered at the Tribeca Film Festival to favorable press. It opens in theaters on October 1. But here's the catch: On September 3, the documentary will be released on iTunes . . . a month prior to its big screen release.

Is this box office suicide or a genius plan?

Do the producers hope to appeal to viewers who wouldn't watch the movie anywhere but on their laptop?

Will you watch Freakonomics: The Movie? Where will you watch it? On your computer or in the theater?

Also in BookPage: Read an interview with Stephen J. Dubner about SuperFreakonomics.

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