Book jacket image for The Ritual Effect by Michael Norton

Scribner

9781982153021

STARRED REVIEW

The Ritual Effect

Michael Norton’s fascinating The Ritual Effect encourages us to experiment with, explore and discover rituals to help transform the ordinary into the extraordinary.

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Review of ‘The Ritual Effect’

Behavioral scientist Michael Norton may be a business professor at Harvard, but he’s probably best known for his TEDx Talk, “How to Buy Happiness.” Norton’s lively new book, The Ritual Effect: From Habit to Ritual, Harness the Surprising Power of Everyday Actions, may be just what the doctor ordered.

Many of us grow up associating…

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