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There's a major shift in the way businesses offer their products to the public, according to Wired editor-in-chief Chris Anderson. His new book, The Long Tail: Why the Future of Business Is Selling Less of More, explores the ways in which our culture and economy are moving away from hits (popular products and markets), which reside at the head of the demand curve, and toward a huge number of niches in the tail of that curve. This Long Tail is resulting in a massive increase in choices for consumers, who until now have, by and large, unwittingly had their tastes shaped by what is widely available or most popular. BookPage asked Anderson, who writes a popular blog on the subject, to explain it all; he responded from a plane high over Texas.

What do you mean by the Long Tail?
Last year, 65,000 music albums were released only 700 made it to the shelves of America's No. 1 CD retailer, Wal-Mart. If you're into anything that isn't in the top 700 (whether it's non-mainstream or simply not a new release), you understand the Long Tail. Likewise if you're into documentaries, foreign films, or any other kind of movie that isn't stocked at Blockbuster. Many interesting examples were put forward by readers of the [Long Tail] blog, too, such as microbrews as the Long Tail of beer and insurgency as the Long Tail of warfare.

You emphasize that, while choice is certainly preferable to scarcity, there remains a need for good filters to help people find their way through myriad options. What are the best filters?
Amazon continues to lead the way. It has good examples of the most important kinds of filters: search, personalized recommendations, reviews, rankings, even specialized filters such as statistically improbable phrases. Outside of books, Google is of course the ultimate filter and the innovation around helping you find music you'll like is just beginning.

You say the alternative to let people choose is choose for them. How do we know the limits of our filters?
I'm against choosing for people if that means guessing what they want and offering only that. I believe the best technique is to order choice in ways that reflect individuals' expressed and observed preferences, while still offering unbounded variety. The best filters will get this right and be rewarded with happy consumers; others will have to evolve until they get it right.

How should businesses alter their approaches as niches become more plentiful and influential?
Those who can see the world outside the hits will prosper most. That means understanding how to market to niches and make a profit from modest sales. A key tactic will be the ability to scale down achieve economic efficiencies so you don't have to just focus on hits. That can be as simple as digital distribution, which drops the marginal cost of goods close to zero, or as complicated as self-service, giving customers the tools to help themselves.

But hits are here to stay?
The curve that defines the Long Tail is ubiquitous in everything from markets to nature. It is, above all, one of inequality: a few things have high impact and a large number of things have low impact. This is as true of music albums as it is of earthquakes. Some things are always going to be more popular than others, and word-of-mouth will exaggerate those differences. But the difference between hits and niches seems to be shrinking: there's now room for both of them, so it's not hits or niches, but hits and niches.

The Long Tail blog's tagline is a public diary on the way to a book. How did the blog shape the book?
The blog was a fantastic aid. It had three advantages for me, in writing a nonfiction, research-heavy book based on a published article [Wired, Oct. 2004]: 1) It allowed me to keep the momentum going between the publication of the article and the book; 2) I gave away some of my research results and ideas, but got back many times that from my smart readers; 3) Those thousands of readers have great word-of-mouth influence, which I imagine will help market the book. I was so encouraged by my experience, I'm thinking of ways to introduce some of that technique to Wired.

Are there more books in your future?
Absolutely, but I've promised my wife I'd finish the book tour for this one before turning to the next!

There's a major shift in the way businesses offer their products to the public, according to Wired editor-in-chief Chris Anderson. His new book, The Long Tail: Why the Future of Business Is Selling Less of More, explores the ways in which our culture and economy…

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As if you don’t already have enough to read! Add to the top of your growing pile Twenty-Eight Artists and Two Saints, Joan Acocella’s thrilling new collection of essays illustrating the "ordinary, Sunday-school virtues" that, she argues in her introduction, enable artistic genius to flower. Then dip into the nicely diverse set of books that provide the occasions for these intelligent, witty and provocatively entertaining excursions into the creative enterprise. Or some of the books at any rate.

"Sometimes the essay is longer and more ambitious than the occasion is huge," Acocella admits during an early morning call to her apartment near Union Square in New York City. Thus, she devotes a mere paragraph to a recent biography of Mary Magdelene before unpacking centuries of conveniently shifting views of Jesus’ closest female companion, who receives just 14 mentions in the New Testament. And she dismisses a tawdry biography chiefly focused on choreographer Jerome Robbins’ cruelty with a fatally funny quip – "Don’t worry, ladies. The Robbins story remains to be told." – then proceeds to convey vibrantly the importance of Robbins’ contributions to American dance, despite the conflicts that gnawed at his soul.

"I had some thoughts about Robbins that I wanted to unload," Acocella says simply. She speaks with a smoky, cultured voice that bears hardly a trace of a childhood spent in the hills of Oakland, California, back when it was "a nice place where you could roller skate in the street without getting run over." She came to New York with her husband, a native, for graduate school in comparative literature and made her "swerve to dance" while writing her dissertation. "I had a husband, I had a child, we needed money," she says. So she went to work as an editor and, later, as a writer. She also began attending the New York City Ballet and "had – I mean this happens to people – I had a transforming experience. I saw the works of Balanchine when he was healthy and when the company was simply wonderful, and I really lost my heart." Acocella has been the dance critic for the New Yorker magazine for more than a decade.

"I’m actually now as much a book reviewer as dance reviewer," Acocella notes. So while she is one of the great dance journalists of the era – as essays here on Vaslav Najinsky, Mikhail Baryshnikov, Martha Graham and Suzanne Farrell amply demonstrate – she devotes most of her attention in this collection to novels and novelists, many of them little-known or under-read.

In the essay "Devil’s Work," for example, Acocella writes about the difficult life and dark, satirical novels of English writer Hilary Mantel with a passionate appreciation ("I had been cooking that essay for years," Acocella exclaims, "and I just jumped at the chance to write about her"). Her penetrating essay on the remarkable novelist Penelope Fitzgerald, who published her first novel at 60 and her last at 83, includes a hilarious account of a non-interview with the author ("I flew across an ocean, I flew to England, to get that completely uninformative interview!" Acocella complains, laughing). Her essay on Primo Levi releases that author from the grip of his most extraordinary bookSurvival in Auschwitz – and makes tangible to readers just how large and courageous were Levi’s spirit and works ("Certainly, Levi is the greatest moral hero in this book," Acocella says). And in the best essay of the book, "European Dreams," Acocella essentially resurrects the career of Austro-Hungarian writer Joseph Roth and his extraordinary novel The Radetzky March.

"I do like to call attention to people who I think are not getting enough attention," Acocella says, and adds: "In the first weeks after the publication of the Roth essay [in the New Yorker in 2004], you couldn’t find a copy of The Radetzky March in any New York bookstore. I took an enormous pleasure in that because I think he’s wonderful."

Part of what makes Acocella so persuasive is her gift for narrative. The best of these essays tell stories that are rich with insight, observation and the drama of artists transcending their limitations. "I try to describe with love what I love," Acocella explains. "My secret ambition is to pierce through the veil: think about a work and then not just describe it but arrive at something, an underlying principal or an underlying emotion and then say what the work’s true value and beauty really is."

Alden Mudge, a juror for the California Book Awards, writes from Oakland.

 

As if you don't already have enough to read! Add to the top of your growing pile Twenty-Eight Artists and Two Saints, Joan Acocella's thrilling new collection of essays illustrating the "ordinary, Sunday-school virtues" that, she argues in her introduction, enable artistic genius to…

Interview by

Journalist Tom Vanderbilt has made a career out of writing about topics from the mundane to the obscure, including sneakers, Quonset huts and nuclear fallout shelters. His writing is distinguished by its attention to detail, with exhaustive research used to explore every nuance of a given subject.

Vanderbilt does just that in latest book, Traffic, an eye-opening and entertaining journey into the experiences of driving. The book examines virtually every aspect of driving, from why traffic jams form to why the other lane always seems to be moving faster. BookPage asked Vanderbilt (who drives a 2001 Volvo V40) to serve as a tour guide in negotiating the challenges we face on the road – and in the parking lot.

What motivated you to write Traffic?

I've always been an "early merger" at places like highway work zones where you're forced to merge from two lanes of traffic into one. On one occasion, I became frustrated in a long queue as vehicles kept passing me in the "closing" lane. I jumped to the head of the queue and "late merged." I felt guilty about it, but as I began to study the literature, I found that if the system were set up the right way, more traffic would flow through the bottleneck if everyone did not get over sooner. What I had thought my whole driving life was the right thing to do was in fact wrong. That made me wonder what else I had misunderstood about this curious everyday environment.

Why do drivers take on different personalities when they get behind the wheel?

In traffic, we are largely anonymous, secure in our own enclosures, and there is little actual human contact or immediate consequence for our actions – at least until that guy with the gun rack on the pickup truck you gave the finger to pulls up alongside you at the traffic light! All of these factors lead us to behave in ways we might not otherwise. An interesting comparison is the Internet, whether it's "cyber-bullying" or flaming someone in a chat room. It's been called the "online disinhibition effect." Whether we are corrupted by the medium or expressing our true selves is another question altogether.

Why is it that drivers should take the first spot they see in a parking lot instead of circling for the best spot?

A couple of interesting studies have found that people who search for the "best" spot, i.e., the closest to the entrance of the building, often end up spending more time searching for a spot than it would have cost them to simply grab the first one they saw and walk; or sometimes, what people thought was the best spot was actually further away than a spot a few rows away from the entrance (but closer to the beginning of the row). This is a great example of how "heuristics" – our little rules of thumb that guide our decision-making – often trick us into not making the best decision.

What is distinctive about the way Americans drive?

We certainly drive more than anyone else in the world. No other country has as many SUVs or light trucks in its vehicle fleet. I've also not seen another place so disposed to putting bumper stickers on cars. There's another thing I've noticed in driving culture here that perhaps seems American: We all feel as if we have rights, but we also don't want our rights to be violated. Sometimes these bump up against each other in traffic; for example, some people feel they have the right to speed, some people feel they have the right to go the speed limit, and not be tailgated by someone behind. We say the left lane is for "faster traffic," but faster than what? To quote the late George Carlin, "Have you ever noticed that anybody driving slower than you is an idiot, and anyone going faster than you is a maniac?"

 

How do you think rising gas prices will change American driving habits?

As we're already seeing, people will drive less – cutting out so-called "discretionary" driving, switching to cycling or public transport for more trips. We'll also drive smaller cars – and better smaller cars, mind you, than those econo-boxes from the early 1970s. It might also cause people to "drive smarter" – not accelerating as quickly from a stop, trying to avoid stopping and starting all the time by timing traffic flow better, and just driving slower in general. Fuel consumption is nonlinear: it costs more to go faster, even after accounting for time savings, and the percentage increase rises with speed.

Americans are in love with drive-through restaurants. Do you have a favorite drive-through order?

That's easy. The "Double Double" with fries and a Coke at In-and-Out Burger, which sadly doesn't exist in New York. But please, park before you eat – and shut off the engine!

John T. Slania is a journalism professor at Loyola University in Chicago.

Journalist Tom Vanderbilt has made a career out of writing about topics from the mundane to the obscure, including sneakers, Quonset huts and nuclear fallout shelters. His writing is distinguished by its attention to detail, with exhaustive research used to explore every nuance of…

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Like a cultural cartographer, poet and novelist Jay Parini charts the major literary islands that expanded to form the landmass of the American psyche in Promised Land: Thirteen Books that Changed America.

His landfalls include Of Plymouth Plantation, The Federalist Papers, The Autobiography of Benjamin Franklin, The Journals of Lewis and Clark, Walden, Uncle Tom's Cabin, Adventures of Huckleberry Finn, The Souls of Black Folk, The Promised Land, How to Win Friends and Influence People, The Common Sense Book of Baby and Child Care, On the Road and The Feminine Mystique.

No mere desert island collection of personal favorites, this baker's dozen met a higher standard as what Parini calls "nodal points" that either moved nascent intellectual currents forward or changed the direction of American life and thought. "This is an X – ray of the American spirit," Parini says. "These books either consolidated ideas long in place or shifted things and caused a pivot in the road."

Only a few of Parini's selections were obvious, including Adventures of Huckleberry Finn. "I would say that book invented the American language," Parini says. "Twain had such an ear for how Americans talk that I really think he transformed how people actually spoke to each other. It's also a book about race in America, the westward journey, about lighting off for the territories and independence. It's everything. It is the great American novel."

Others took Parini completely by surprise. "I never thought I'd include Baby and Child Care by Dr. Spock. I kept asking people what they would consider the most important books in their life, I must have asked about 100 people, and over and over again, people said, 'Well, the book that changed my life was Dr. Spock because I kept it by my bedside and raised my children by going back to it and back to it.' It transformed the way children are raised in America."

Some choices, such as The Federalist Papers, helped shape our vision of America almost without our knowledge. "There's a great book that nobody has read. It's endlessly cited and often misquoted and misunderstood," says Parini. "So much of what we think is in the Constitution is not in the Constitution, it's in The Federalist Papers."

By contrast, it was only by sheer accident that the manuscript of Of Plymouth Plantation, a journal of Pilgrim life written by William Bradford between 1620 and 1647, was discovered in an English library after being lost for 200 years. Had it not been reintroduced in 1856 and enthusiastically embraced by a nation on the cusp of the Civil War, it's highly possible that President Abraham Lincoln might not have felt compelled to establish Thanksgiving as a national holiday.

Important American fiction, including Moby – Dick, The Great Gatsby and The Grapes of Wrath, didn't even make Parini's appendix list of 100 more books that changed America, where instead you'll find The Sears, Roebuck Catalog, The Whole Earth Catalog and Jane Fonda's Workout Book. Don't novels change nations?

"They don't," Parini says. "Nobody reads novels and has their life transformed. They work on the consciousness, but very slowly; they don't have earthshaking effects."

An exception: Jack Kerouac's On the Road.

"Road novels are a big part of American novels," Parini says. "The idea of two buddies getting in their old jalopy and taking off cross – country for California and just experiencing the pleasures and terrors and adventures of the road is a real American story."

That the most recent title in the Promised Land short list is Betty Friedan's 1963 feminist manifesto The Feminine Mystique speaks volumes about the modern ambivalence toward the written word. "It's frightening but true," says Parini. "For example, how many people write real letters anymore? Publishers endlessly complain about the fact that novels no longer sell very well. There really is not much audience for real books anymore."

Which makes guidebooks like Promised Land all the more relevant today.

"We are the United States of Amnesia. It's like when you have an Alzheimer's patient that you're talking to and you have to keep supplying memory as you're talking to them. That's one of the things this book is doing, supplying the memory of a nation, re – igniting the memory of a nation."

Jay MacDonald writes from Austin, Texas.

Like a cultural cartographer, poet and novelist Jay Parini charts the major literary islands that expanded to form the landmass of the American psyche in Promised Land: Thirteen Books that Changed America.

His landfalls include Of Plymouth Plantation, The Federalist Papers, The Autobiography of Benjamin Franklin,…

Interview by

Last year, blogger and writer Lizzie Skurnick set out to revisit a few of her favorite young adult novels. She chronicled the experience in Fine Lines, a weekly column on Jezebel.com. The series was a hit: hundreds of women (including me) had their memories jogged or saw old favorites get their day in the sun. Now, the columns have been turned  a book, Shelf Discovery: The Teen Classics We Never Stopped Reading.

Reading Shelf Discovery feels like attending a high school reunion and reminiscing about the best of your teenage escapades with a particulary entertaining friend. Skurnick's witty, conversational and insightful summaries of novels like Flowers in the Attic, Bridge to Terebithia, The Little Princess and Little Women are supplemented by a sprinkling of guest essays from writers like Jennifer Weiner, Tayari Jones and Cecily Von Ziegesar. The collection reminds women of a certain age how the literature we read back then helped us understand our lives—while at the same time explaining that a pig bladder could be the best toy ever (Little House in the Big Woods), the Met was a really cool place at night (From the Mixed-Up Files of Mrs. Basil E. Frankenweiler) and that you should never, ever trust your long-lost twin (Lois Duncan's Stranger With My Face).

BookPage talked with Skurnick about teen crossovers, desert islands and why she hasn't read Anne of Green Gables in a web exclusive Q&A.

Fine Lines got an amazing response. Were you surprised that so many other women remembered your childhood favorites?
The success of Fine Lines is very much a question of a happy meeting of circumstance. On the one hand, you have the rise of the web, which makes it easy to categorize and find fellow obsessesives in just about anything. On the other, you have this generation of women coming of age who've been busy with college and grad school and jobs and families and are suddenly like, Wait—what happened to that great book by Lois Duncan I loved? Oh, here it is for 2 cents on eBay! I did know that this was more than a moment of kitschy nostalgia. It's more that we're only just now grown up enough to see how important to us these books were, and we have the means to have the conversation.

Teen or young adult books that crossover to find adult audiences are all the rage these days (Twilight, the Hunger Games). Do you think this is a new phenomenon?
I think they're an unsurprising development in a society where everyone young wants to be old and everyone old wants to be young. But I rather like some entries into new genre—when you marry the sophistication of an adult books with the absurd fun of YA, basically you've taken an adult book and given it a plot, something a lot of adult books could use. Putting a sophisticated twist on a children's story is a bit trickier. (Disney has been putting double entendres to good use to make their product palatable to parents for centuries.) But if you simply raise the stakes—no pun intended—on a children's story by adding adult histrionics, the results are a little more uneven.

A related question: what do you think YA books offer adults that their intended audience might miss? And vice versa?
Well, I'm not sure I'd say "miss" as much as I'd say each audience is taking away what they need. I can't speak for any particular reader, but I know, as a child, I was much more interested in the small details that showed what people were thinking and feeling. I still remember so well that, in Nicholas and Alexandra, the Empress yells, "Abdique! Abdique!" when Nicholas abdicates–speaking French, not Russian, even as the autocracy crumbles–though why I remember this, I cannot say. Now, I can barely remember the characters' names—I'm much more interested in what people are doing. Adult readers moving some of their bookshelves over for YA may be impatient with the fact that you often only find a decent story–a real story, with an arc and everything—in adult genre writing, not literary fiction.

If we're talking about what children miss when they read adult books, I can safely say, pretty much everything. (What does it mean, technically, to abdicate, after all? Thank God in those pre-Wikipedia days I had a good dictionary, not that I used it that often.) But when you read an adult book as a child, you're doing the literary equivalent of listening in on your parents' fight–you understand the drama, though you have no idea what they are talking about.

Is there a book you revisited that turned out not to live up to its memory? 
There were two books out of the nearly 100 I read doing this book that I found I couldn't enjoy as much as I had as a child. The first was Constance C. Greene's Beat the Turtle Drum, which was truly one of my favorite books when I was 8—I must have read it 30 times—and which I remembered as this enormous opus. In fact it's a very slim book with only a few scenes. And it's a good book, too—it's just that's it's actually written for a child. That was instructive to me, because it showed how reader age-agnostic so many of these other books really are.

The second was Are You There God? It's Me, Margaret. I think that book may have actually been too important to me at a certain point in my life to make it decent to return—I wrote a column about how I felt like I was a dotty old aunt spying on a bunch of girls when I tried.

Is there a YA classic that people would be surprised to learn you hadn't read?
There are so many! But I'll give two shockers: Anne of Green Gables (gasp) and most of Nancy Drew. I'll stop there before I alienate anyone else.

Shelf Discovery deals mostly with novels from the 70s and 80s. What do you think is the identifying feature among books published during that time?
I think because they pre-date this idea of teenage girls we have now, the feature they share is that they all resist easy categorization. On the one hand, you have these hilariously inner-directed, wildly curious girls, like Harriet (of Harriet the Spy), of course, but also The Westing Game's Turtle or From the Mixed-Up Files of Mrs. Basil E. Frankweiler's Claudia. Then you have these historical survivalists, like Island of the Blue Dolphin's Karana or The Witch of Blackbird Pond's Kit. Then you've also got Lois Duncan's cadre of ordinary girls suddenly wrestling with supernatural powers, or Norma Klein's Upper West Side sophisticates, who may or may not have lost their virginity but don't hang the idea of their girlhood on it. Even Beverly Cleary's novels are always questioning what being a girl is for—what's good or bad about it, how we can thrive but also protect ourselves in the world. (Fifteen is really quite a provoking novel about what it's like to like a boy.) Madeleine L'Engle manages to pull all of these factors in and add intergalactic time travel. 

I think that the feminist movement influenced so many of those novels (as it did women's midlist fiction of the period, like that of authors Marge Piercy or Alix Kates Shulman). There's a far more mutable attitude towards sex and sexuality, what growing up really means, what women are supposed to be and what women are becoming. I also think that so many women had the opportunity to write and publish on a large scale for the first time, so you have this flood of stories about girlhood, about family, about divorce, about marriage. Why these books get steered into YA and the stories in Goodbye, Columbus do not, I can only (ungenerously, I'm sure) speculate.

Do you still read fiction aimed at teens, and if so, do you think it has changed?
I actually signed up to judge a YA fiction prize this year to get a closer look at what is happening. From what I have read, it seems sophisticated in different ways and innocent in other ways (for lack of a better comparison, I'll say it's like "One Day at a Time" versus "Gilmore Girls") while so much of what's interesting seems to be taking place in genre works rather than the kind of realist narrative I'm used to, like Katherine Paterson's Jacob Have I Loved, for instance. 

I do think what's changed in literature is what's changed in society: now we have this idea of what teenagers are and should be—movies, stores, TV shows, schools of therapy, books are dedicated entirely to the question. When I was growing up it was Meatballs and friendship bracelets and you were pretty much done. I can't help but thinking the books of my era were devoted to releasing teenage-hood from this opaque prison (look at Paul Zindel!) while now they, like so much else in our lives, are about what happens when you live under a microscope with a pre-determined idea of what you should be. Is it better to have someone assume you're a juvenile deliquent or assume you should speak five languages and be interested in the plight of the homeless? I don't know.

It's clear from your essays that these books helped shape the way you think about the world. Do you think kids get the same benefits from books today?
You would have to talk to the kids today 20 years from now and see if Twilight has damaged them as much as 9,000 pundits seem to feel it will! But I think reading at a young age is almost always world-shaping—it's a very intimate experience, after all, one of the only ways to look deeply at another world when you still barely know your own. One practical change is that the books themselves are a quite a bit more expensive—the books I read growing up cost anywhere from 95 cents $1.25, and it was a big difference when they started going up to $4.95. I think it's unlikely that technology will make books cheaper for children—and it shouldn't, because author should be paid for their work–but I do hope it can make books more available and accessible. 

If you had to pick one book featured in Shelf Discovery that everyone should read, what would it be?
I've made it my official campaign position for this book tour that I'd like everyone to buy and read Berthe Amoss' Secret Lives, a wonderful book about a girl growing up in turn-of-the-century New Orleans trying to find out the truth about her mother's death. I forgot the title for years and was only able to actually locate it through the powers of Google four years ago—I don't want that to happen to anyone else.

What's the most surprising thing you have learned from a book?
There's so many: that the Czar and Czarina spoke French at home, of course; that red abalones are the sweetest; that you can nick off enough metal from bullet shavings to make another bullet; that you have not converted a man because just because you have silenced him. (I could keep up with the references, but there are really too many.)

Who would you rather be marooned on a desert island with: Laura Ingalls or Sara Crewe?
Oh, that is so hard! Sara would be fun because she would tell stories, but you get the sense she'd be kind of useless hauling wood and might waste away from a disease if you weren't careful. Laura you'd just fight with, because she'd be as bossy as you are. Can't I just go with Karana?

What's next on your reading list?
I just moved and donated half of my books, a process during which I unearthed a biography of Frances Hodgson Burnett I've been meaning to read for years. Then Wharton, Summer, and then A Summer to Die, which my friend Elizabeth has insisted I write about, and maybe Seventeenth Summer, just to stick with the theme. 

Last year, blogger and writer Lizzie Skurnick set out to revisit a few of her favorite young adult novels. She chronicled the experience in Fine Lines, a weekly column on Jezebel.com. The series was a hit: hundreds of women (including me) had their memories…

Interview by

There are a lot of confused would-be writers out there—a fact that no one knows better than our own Author Enablers, Kathi Kamen Goldmark and Sam Barry. Both published authors in their own right, they've now compliled some of their best advice in Write That Book Already!, a compendium of tough love and savvy advice for writers of all stripes. We asked Sam & Kathi (hey, after 5 years we're on a first-name basis) to share a few of their #1 tips. Want more? Read their book already, or check their column in every issue of BookPage.

What is the #1 reason writers should buy your book?
Write That Book Already! provides an accessible, no-nonsense, complete overview of the publishing process from inspiration to backlist. We also include insight and personal stories from other authors and publishing professionals, a handy glossary of publishing terms, tips for getting through the rough spots, and a laugh or two.

What’s the #1 myth about getting a book published?
That becoming a published author will automatically make you rich and famous—or even just make it possible for you to quit your day job. The vast majority of published authors also do other work to make a living.

What’s the #1 thing that keeps someone from writing the book they’ve always dreamed of writing?
It’s tough to maintain the discipline and confidence required to go the distance. Some writers have trouble getting a manuscript completed; others have trouble with the business end, i.e. the hard work of finding a publisher.

What’s the #1 question you get from prospective authors?
“How do I find an agent?” The funniest question came from a middle-school student who wanted us to do his homework for him.

What's the #1 way to tell that you're meant to be an author?
You love reading, you can’t stop writing, and your lifelong fantasy involves a book cover that says by You, the Author.

What is the #1 skill prospective authors should have (besides, ahem, the ability to write)? 
The discipline to keep at it day after day over time, no matter what distractions come your way.

What's the #1 way for an author to reach #1 on the bestseller list?
Oprah. Just call her up. And please, put in a good word for us.

 
 
 
 

 

There are a lot of confused would-be writers out there—a fact that no one knows better than our own Author Enablers, Kathi Kamen Goldmark and Sam Barry. Both published authors in their own right, they've now compliled some of their best advice in Write That Book…

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Think you know all there is to know about Chanel No. 5? Think again. The perfume that famously was the only thing Marilyn Monroe wore to bed has a fascinating history revealed by English professor Tilar J. Mazzeo in The Secret of Chanel No. 5. Read on for more.

Before The Secret of Chanel No. 5 you published The Widow Clicquot, a book about the woman behind Veuve Cliquot. How did one luxury item lead to another?
It was my interest in wine and scent that led me to perfume. If you think about it, there are very close connections there. Essentially, both are aromatic volatiles suspended in alcohol—just in wine it’s alcohol we can drink. I got the idea for the book one day at the kitchen counter of a good friend who is a perfume collector of sorts, when I had just come back from three months(!) of wine-tasting research for my book on The Back Lane Wineries of Napa. My nose was very acute after all that tasting, and I realized that perfume was a fascinating subject that I wanted to know more about.

"The idea that it’s an older woman’s perfume always makes me laugh a bit though. That’s like saying diamonds are for little old ladies just because your grandmother had the good sense to wear them."

When it came to writing The Secret of Chanel No. 5, were you initially motivated by the perfume, or were you more interested in the woman behind the bottle?
It was definitely the perfume. I wanted to know what made a great perfume. I mean, if we know how to talk about great wines, why not think about great perfumes? And of course that led me to Chanel No. 5 immediately, because it’s not just the world’s most famous perfume but also a scent that the experts still praise as one of the most beautiful scents from the golden age of the 1920s and 1930s.

So much has already been written about Coco Chanel—how did you manage to take someone who has spawned countless books and films and keep her fresh?
Yes, Coco Chanel certainly is experiencing a revival at the moment. She’s emblematic of style and savvy for a lot of women especially. What I wanted to understand was how Chanel No. 5 had its own unique destiny apart from her—because by the mid-1920s she wasn’t the entrepreneurial genius behind it already. At the same time, it’s really interesting: looking at Coco Chanel’s intimate relationship with her most famous “creation” reveals whole new aspects of her personality and art. There are sides of Coco Chanel we’ve never seen.

Can you tell us a little bit about what goes into researching something as iconic as Chanel No. 5?
This was some of the most fun research I’ve ever done—and for someone whose last book was on one of the great figures of French champagne, that’s saying something. Of course there was the library research. There was a lot of it. And that was fascinating if not fun exactly. But my writing is always personal too, so I visited with perfumers around the world, everywhere from Paris and Berlin to New York, the south of France, and Bermuda. I was lucky enough to work for a bit with the perfume professor at International Flavors and Fragrances in New York City and to learn some of the technical aspects of perfume appreciation there. I met with the odor artist Sissel Tolaas in Berlin, visited the rose harvest in Grasse, and talked with dozens and dozens of interesting people who have made perfume their passion. If I had life to do over again, I would be a perfumer. No question.

In your mind, is there a quintessential woman who wears Chanel No. 5?
Well, it’s an adaptable scent, but it’s a very distinctive perfume too. I think a woman has to have confidence to wear it. For me that’s the key thing about Chanel No. 5. It’s not your retiring wallflower fragrance, and I think of it as a scent for women in their 20s and 30s and 40s and not as a teenager’s first perfume. The idea that it’s an older woman’s perfume always makes me laugh a bit though. That’s like saying diamonds are for little old ladies just because your grandmother had the good sense to wear them.

So much about fashion and style is ephemeral—what is it about Chanel No. 5 that has made it timeless?
That’s really the question isn’t it? That was what I wanted to figure out in researching this cultural icon. Technically, it’s a wonderful fragrance, but of course there are other wonderful fragrances out there that haven’t become legends. And in the beginning, it wasn’t just Coco Chanel or marketing either that made it famous. So it was something of a riddle. But in the end, what makes it timeless is that way that it became a larger symbol of luxury during the Second World War, when it was one of the few beautiful things to cut across international borders. It captures so much of the complexity of the last century—and that’s what makes it so essentially relevant to the modern woman’s identity.

Tell the truth: do you wear Chanel No. 5?
Yes, I do wear Chanel No. 5 sometimes. I have a bottle on my bureau at home always. But it’s not my daily perfume. I actually prefer Chanel’sEau Première, which is a lighter and I think ultra-modern version of Chanel No. 5. It’s basically the same notes but more angular, and that’s my regular scent. I am also a huge fan of iris scents, but those can get fabulously expensive.

If someone were going to give you a gift, which would you prefer: a bottle of Veuve Clicquot, or a bottle of Chanel No. 5?
Unfair question! I hope the Widow will forgive me—because goodness knows there are few things in this world I love more than a bottle of Veuve—but I think I’d have to take the bottle of Chanel No. 5 just because a bottle of champagne lasts a night and a bottle of perfume lasts a year. That’s part of the reason during the Second World War perfume became the ultimate luxury. It was an indulgence that, in hard economic times, you could enjoy a little bit every day.

We don't want you to spill all your secrets, but what's one surprising thing readers will discover in The Secret of Chanel No. 5?
For me, one of the most surprising things was that Coco Chanel wasn’t the force behind Chanel No. 5. By the time she came to “invent” Chanel No. 5, this was already a scent with a fascinating history. And part of why she both loved and, at moments, hated her creation was because, quite early in its history, Chanel No. 5 slipped free of the woman whose name it carried. It was a perfume with a life of its own.

Think you know all there is to know about Chanel No. 5? Think again. The perfume that famously was the only thing Marilyn Monroe wore to bed has a fascinating history revealed by English professor Tilar J. Mazzeo in The Secret of Chanel No. 5. Read…

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During Pat Conroy’s sophomore year in high school, a charismatic English teacher told him that he should read 200 pages a day. “I thought he was serious!” Conroy says, laughing, during a call to his home in Beaufort, South Carolina. “So I did that, and I’ve tried to keep it up. Sometimes I don’t make it, but usually I do. Usually I go beyond that.”

As if that’s not enough, Conroy also usually tries to complete five pages of new work handwritten on a yellow legal pad each day. On a good day he’ll put those pages on the steps leading up to the office of his third wife, novelist Cassandra King. She’ll leave her pages on a pillow near where he reads after dinner, while she goes back upstairs to work.

“Sandra’s the first wife I’ve had who has not complained that I have too many books. We have books in almost every room,” Conroy says, turning away from the phone for a moment to confirm that with Cassandra, who says, “Everywhere!”

“These books mean a lot to me,” Conroy continues. “I love them. I like to handle them. I can look up from my desk and see walls and walls and walls of books. It’s an extraordinary beauty for me.”

Conroy’s love of books is the subject of his beautiful, passionate and often funny new memoir, My Reading Life. The new book’s title, however, is just a tad misleading. Readers will quickly discover that for Conroy there is no real separation of his reading life from his writing life. Or of his reading/writing life from his lived life, for that matter.

In My Reading LifeConroy forcefully advocates the pleasures of reading books as different as Leo Tolstoy’s War and Peace, Margaret Mitchell’s Gone with the Wind and Thomas Wolfe’s Look Homeward, Angel; he pays eloquent tribute to reading mentors like his long-suffering mother, Peg Conroy, high school teacher and friend, Gene Norris, and the writer and teacher James Dickey; and with remarkable—even courageous—openness, he reports his insecurities and charts the sometimes harrowing emotional and intellectual path that has made him the writer and person that he is.

“One of the things I can’t do is not expose myself,” Conroy says. “Some people do not like that about my writing, but I can’t help it. I write with emotion and I write with passion. I’ve caused such pain in my life with these stupid books. . . . My father [a Marine fighter pilot] went nuts when The Great Santini came out. My teammates in My Losing Season were absolutely horrified when I was writing that book. And my college [The Citadel] went nuts when The Lords of Discipline came out. But I’ve gotten used to that, I think.”

In My Reading Life, Conroy sometimes shines a bright, critical light on himself, but he is usually generous and wide-ranging in his enthusiasms for other writers. He may not like the company of writers (“I stay away from other writers if I can. They eat their dead.”), but he sure likes their work. “I can pick up a book and I can enjoy anything. I enjoy mysteries. I blurbed a romance novel. I end up reading a lot of people’s books because I still blurb. I like to always blurb first novelists because it’s hard to get blurbs then. I couldn’t get any when I was a first novelist, and I remember that.”

Conroy is also an avid reader of nonfiction. “I have an abiding interest in nature, so I like nature books. I’ll read a biography of anyone. What I like about modern biography is that they do the childhood. That’s the part I’m most interested in because usually you find some secret of what ignited them, what set them off.”

Conroy even offers appreciative words about books by writers who have personally offended him. In a chapter about attending his first writers’ conference, Conroy tells of looking forward to meeting Alice Walker because he likes her novel Meridian. Walker, however, rudely snubs him—apparently, a friend explains, because “she has a thing about Southern white men.”

But being Southern and, more importantly, being a Southern writer, is essential to Conroy’s sense of himself. “There’s something phony about my whole life. The reason I embrace being Southern, the reason it fills my heart with joy every time I’m called a Southern writer, is because I grew up feeling like I was nothing, like I had no home, had no place I could call my own. We didn’t own a house; the government gave us housing. We moved almost every year. I went to 11 schools in 12 years. When Dad was dying, he gave me a thing that shocked me because it showed that I’d moved 23 times from when I was born until I was 15. So when they call me a Southern writer, I am delighted because they are identifying me with a place.”

Still, Conroy says, Southern writing has changed appreciably since he began writing. “When I started out as a Southern writer, we were all boys. There’s been a fabulous influx of the girls, the daughters of Flannery O’Connor, the daughters of Eudora Welty. They have come roaring in and that’s been a great thing for Southern writing.” After his wife, he says, his favorite Southern writer is Janis Owens, who “has written three wonderful books” (My Brother Michael, Myra Sims and The Schooling of Claybird Catts).

In fact, Conroy regrets that his new book does not include a defense of another Southern woman writer, Harper Lee, who has recently taken flak in some quarters. “I wish I’d written about that,” Conroy says, “because in To Kill a Mockingbird she gave us —and by us, I mean white Southerners—models to live our lives by. I think that for people like Bill Clinton, Jimmy Carter, me and other Southern liberals, that book had a huge influence on us.”

Yet for all his delightful championing of other writers, Conroy remains insecure about his own work. “I’m always surprised when somebody likes what I write,” he says at the end of our conversation. “Someone told me they were visiting a writer’s house and he took them back and showed them his office and said, ‘Here’s where the magic happens.’ I roared with laughter when I heard that. I thought, my God, it must be nice to have that. But that gift was not given to me.”

Maybe not that gift—but as My Reading Life amply shows, Conroy has many other gifts to share with readers.

During Pat Conroy’s sophomore year in high school, a charismatic English teacher told him that he should read 200 pages a day. “I thought he was serious!” Conroy says, laughing, during a call to his home in Beaufort, South Carolina. “So I did that, and…

Interview by

Stanley Fish just might be America’s most famous professor. His columns for the New York Times routinely receive hundreds of comments, and he has published 12 books, including How to Write a Sentence. This slim volume—clever as it is informative—documents Fish’s love affair with language and guides readers in their own pursuit of clear writing. BookPage caught up with the professor for his take on writing mistakes, favorite authors and how sentences can save us.

You write that you appreciate fine sentences as others appreciate fine wines. Do you have a favorite?
My favorite sentence is the one by Swift that I analyze in the book. I admire it for its efficiency, its apparent simplicity and its extraordinarily quiet brutality. “Last week I saw a woman flayed, and you will hardly believe how much it altered her person for the worse.” (Did he really say that?)

Who is the intended audience of How to Write a Sentence?
I had multiple audiences in mind. I’m speaking in part to the universe of composition teachers, many of whom have been seduced by what I call “the lure of content.” I hope to persuade some of them to pay serious and extended attention to forms. I also write for those who find themselves taken with a sentence they read or hear, but don’t quite have the vocabulary to describe and analyze the source of their pleasure. And I am writing for the even larger audience made up of those who fear the act of composing, and feel that writing something coherent and efficient is a task immeasurably beyond them.

I want to tell these readers that they can do it, perhaps not as well as a Jonathan Swift or an Oscar Wilde or a Virginia Woolf, but in a way that brings the satisfaction that attends any act of mastery.

When did you first discover that language has the power to “organize the world” and that sentences can “save us”?
I’ve always thrilled to the power of language, but it was only when I studied classical, medieval and renaissance rhetoric in graduate school that I discovered a world of verbal effects and the ways of codifying them. Almost everything I have done both in my academic work and in my public journalism has emerged from my study of rhetoric.

When I say that sentences can save us I mean that in a world where projects often go awry and situations are almost never neatly and finally resolved, the existence of sentences that move confidently to their destination and provide, for a moment, a definitive summing-up is something of a miracle, and one we can have recourse to at any time.

What is the most common mistake your students make in writing sentences?
All of the mistakes that students make stem from a failure to realize that a sentence is a structure of logical relationships; that is, a structure every component of which relates in a rigorous way to every other component.

You give examples of how to write sentences like Henry James, Tana French and other authors. Is every author imitable? Can you learn to write like Faulkner?
It depends on what you mean by “like Faulkner.” If you mean can you learn to write sentences that communicate both the power and the anguish of Faulkner’s, the answer is not very likely. But you can learn how to write sentences as long and as involuted as Faulkner’s, while learning how to maintain and extend a basic structure of thought for many clauses and phrases. Learning to do that won’t make you Faulkner, but it will make you a better writer.

You refer to “virtuosi in the art” of crafting sentences. In your opinion, who is at the top of that esteemed group?
Ford Madox Ford, especially in The Good Soldier, every sentence of which is a marvel.

I spent many hours in high school diagramming sentences for a course titled Modern Grammar. You write that Gertrude Stein found this activity “exciting”—but my 14-year-old self found it quite taxing. Why should students make the effort to diagram sentences?
When Stein says that the experience of diagramming sentences is exciting, what she means is that the experience of everything falling into place in a complex structure is exciting because it gives you a glimpse into the possibility of achieving a kind of perfection, even if it is perfection on a small scale.

Do all devoted readers have the capability of being good writers, too?
All devoted readers have the capability of becoming better writers because they are devoted readers; whether they become good in some strong sense of that word is another matter, but better is good enough.

Author photo by Jay Rosenblatt.

Stanley Fish just might be America’s most famous professor. His columns for the New York Times routinely receive hundreds of comments, and he has published 12 books, including How to Write a Sentence. This slim volume—clever as it is informative—documents Fish’s love affair with…

Interview by

Michael Barson has been a comics collector for decades, in addition to his day job as co-director of publicity for Putnam/Riverhead Publishing. He’s collected some of the finest examples of 1940s and 1950s love comics in the new anthology Agonizing Love.

In the panels of the brightly colored comics that once filled newsstands, young women of the era picked up pointers on finding and keeping love. These tear-jerking pop culture delights feature such stories as “The Man I Couldn’t Love,” “My Heart Cried Out” and “I Loved a Weakling.” Cheesy as the comics might seem to the modern reader, Barson thinks these vintage “morality plays” might still offer all of us some important lessons on love.

We asked Barson to tell us more about his obsession with collectibles, the appeal of romance comics and the agonizing nature of love through the ages.

How and why did you begin to collect romance comic books?
I started pretty late in life in terms of collecting the classic Romance comics. I had been collecting all sorts of other genres since the mid-60s—Superhero, War, Sci-Fi, Horror, even Funny Animal—but it wasn’t until I bumped into a big collection of vintage Love comics that was being offered for sale in the early ‘80s at NY’s Forbidden Planet store, in their collectible comics section, that it suddenly clicked—How cool are these? It was a group that contained most of the early Simon & Kirby Young Romance issues, and those proved my entry point into collecting this category for the first time. Later I bemoaned the fact that I probably had passed over several hundred (if not several thousand) tasty Romance issues over the previous 10 or 12 years while collecting in all those other genres; love comics just didn’t register for me at that time.

Why did you decide to share your collection with readers?
What’s the fun in collecting something for almost 30 years if you can’t share it with others? Let’s face it, 99 percent of the world out there would never have a chance to read any of these little gems if someone—in this case, me—didn’t take the time and effort to rescue them from obscurity. I feel I am performing a service, however modest, for humanity.

For those who aren’t familiar with the genre, can you give us a capsule description of what a “romance comic” is?
To oversimplify terribly, most of the stories that appeared in Love comics during their golden period—to me, 1947 to 1960 or so—are little morality plays that have been given a seven- or eight- page stage on which to play out. Sometimes the resolution is a happy ending, but not always. But I think it’s fair to say that in 98 percent of the cases, a lesson is learned by one of the characters in the story—a lesson that will change their attitudes and philosophy going forward.

These comics look hilariously cheesy today. Do you think readers took them seriously back then?

To the extent that even a teenage girl or young woman (probably the target audience for these comics) would take any kind of comic book in a totally serious manner, I would answer with a qualified “yes.” In that pre-Ironic era, the main reason for someone to buy and read Love comics was because they connected to both the medium and the message. They weren’t partaking of these in order to get a quick laugh—there were humor comics such as Archie and Betty and Veronica for that purpose. So while the readers of the day were not treating these romance issues as the second coming of Madame Bovary, I believe they were reading them in a serious frame of mind.

Do you have a favorite romance comic cover or story?

I don’t have a single favorite, but I will admit to being partial to the Mother-in-law subgenre. There’s something about those that just tickles my fancy, even though my own real-life mother-in-law is perfectly benign. But not so in the stories about them that I’ve included here! And I do have friends in real life who are very much embroiled in a problem of this exact nature. 

What's the most important lesson you've learned about love from a romance comic?

If you just got hitched, don’t invite your mother-in-law to move in with you on your wedding night. That goes for both of you!

Is love any different today than it was in a half-century ago?

Love, and its surrounding mysteries and problems, is exactly the same, I am convinced. The only difference is that eHarmony didn’t exist in 1951. Not that it (or any of the other popular dot-com dating sites) seems to have done all that much good.

Is love always agonizing?

In my experience, yes. Because if it isn’t you that’s doing the agonizing, then the other person probably is. The real question is, would we really have it any other way? The empirical evidence of the past 100 years suggests the answer is no.

You’re the father of three sons. If you could give your children one piece of advice about love, what would it be?

Collect stamps instead. Or at least try to avoid the 434 mistakes I was too dumb to avoid.

You’re an avid collector of pop culture memorabilia—everything from postcards and posters to magazines and comics. Where on earth do you keep all this stuff? Does your collecting drive your wife crazy?
Yes, I have in fact driven my wife crazy because of the millions (nahhh, it’s really just thousands) of pieces of moldering antique memorabilia over which she stumbles every morning. And afternoon and evening.

But let me ask you—does that make me a bad person?? Right—I was afraid of that.

 

Michael Barson has been a comics collector for decades, in addition to his day job as co-director of publicity for Putnam/Riverhead Publishing. He’s collected some of the finest examples of 1940s and 1950s love comics in the new anthology Agonizing Love.

In the panels of the…

While writing his delightful biography of E.B. White, The Story of Charlotte’s Web, Michael Sims gained a new appreciation for this childhood classic and its eccentric creator.

Do you remember reading Charlotte’s Web as a child?
Sadly, I didn’t read it in childhood, for two dumb reasons. First, I saw the cover and thought that it was about a girl and I wasn’t reading much about girls at the time. And second, I decided that I didn’t like the name Charlotte—although later my beautiful niece Charlotte changed my opinion of the name. So I was a teenager when I actually read Charlotte’s Web—and fell in love with it even at that late date.

I loved your vivid descriptions of young Elwyn’s adventures in barns and outdoors. What led you to write about his childhood in this almost novelistic way?
For me the theme of the book is the unpredictability of creativity. To recreate the unusual way that White’s imagination responded to the natural world, I had to take him out into it. His letters and essays provide all kinds of texture about his daily life, so I started with those. I also built on them from my other research and my own observations on numerous visits to Maine. For example, if White mentioned watching coots and loons on the cove, but didn’t describe them, it doesn’t matter; I’ve seen them there many times myself.

Your subtitle refers to E.B. White’s “eccentric life,” but he was a pretty successful writer and editor. What makes him so eccentric?
He was very successful, yes. I think that from early childhood White simply had to go his own way. The word eccentric comes from two Greek words meaning “off center,” and he was that way from birth. In young adulthood he was already nostalgic; he looked for nature in the city; he enjoyed being a husband and father and stepfather, but he spent most of his time in the company of animals. So by eccentric I mean, I think, that he was unconsciously original.

Why were Don Marquis’ stories about Archy and Mehitabel such a pivotal influence for White?
Marquis is at his best in these antic poems and sketches about a free-verse poet reincarnated as a cockroach in the Jazz Age. White read them when they were new, starting in 1916 when he was a teenager, and fell in love with Marquis’ combination of skepticism, humor and compassion. He kept reading them. Then in 1949 he was asked to write an introduction to them, and rereading the whole series helped kick-start Charlotte’s Web.

What was it like visiting the Whites’ farm in Maine? Did it look like Zuckerman’s barn?
Yes, it did. I found it surreal and thrilling. I enjoy literary pilgrimages; I’ve visited Green Gables and Darwin’s Down House and even the original Hundred Acre Wood. But walking through E.B. White’s barn, and hitting my head on the rope that Avery and Fern swing on, and seeing the barn cellar looking very much like Garth Williams’ illustrations of Wilbur’s home—those moments made the hair stand up on the back of my neck.

E.B. White’s wife Katharine seems like an interesting and accomplished woman. Did she love farming and animals as he did, or was this something she tolerated in him?
Katharine White—she was Katharine Sergeant Angellwhen White met her, before her divorce—was a fascinating woman. At The New Yorker she was brilliant and formidable as editor of John Updike, Vladimir Nabokov and many other important writers. She liked animals and country life, but my general sense is that she agreed to move to the farm in Maine because she wanted her husband to be happy. Only later did he realize how much she sacrificed to move there.

I’m trying to imagine a connection between Charlotte’s Web and White’s The Elements of Style. Is there one?
Excellent question. Each represents White’s commitment to lucidity, to the elegance of simplicity, and demonstrates his argument that “style” is not a goal to be achieved but a side effect of a writer’s authenticity. Each book also began as a return to the past—to caring for animals in a barn as he had in the stable of his childhood; and to a favorite Cornell professor, William Strunk, whose homemade-style chapbook had come to White at an impressionable age, just as he became a busy undergraduate journalist on the Cornell paper.

You talk about the barnyard as “sacred space” for White. What can we learn from life in a barn?
White claimed that Charlotte’s Web is a straightforward report from the barn, but of course he himself was very sentimental about it as a place in which he had spent many great hours in contact with the most elemental aspects of life, with hunger and birth, with growth and death. He saw it as a miniature cosmos, but also as a place where he had always been innocently happy—on his own, nurturing an animal, minding his own business, thinking his own thoughts.

Is Charlotte’s Web still relevant for 21st-century children?
Very much so, I think. First, of course, it’s a wonderful story, a mix of humor and lyricism and heartbreak; and it was one of the first children’s books to deal with death, the great taboo for so long. But also, over most of the world, especially the United States, the second decade of the 21st century is far more urbanized than the mid-20th century, when the book was published. As I researched E.B. White’s drafts of Charlotte’s Web, I realized that as much as anything else he wanted to immortalize a sense of natural rhythms—days, seasons, birth, death. What could be more relevant for our nature-starved children nowadays?

 

While writing his delightful biography of E.B. White, The Story of Charlotte’s Web, Michael Sims gained a new appreciation for this childhood classic and its eccentric creator.

Do you remember reading Charlotte’s Web as a child?
Sadly, I didn’t read it in childhood, for two…

Interview by

In October 2008, Nina Sankovitch launched a year-long project: She would read one book a day, every day, for a year. The idea was to give some structure to her life after the tragic death of her older sister. In addition to reading the books, Sankovitch also committed herself to reviewing each of them on a website she created, ReadAllDay. As word of her task spread, her audience grew—and, once the project was completed, Sankovitch wrote a book of her own about her experience, Tolstoy and the Purple Chair, an "affectionate and inspiring paean to the power of books and reading." We had to ask Sankovitch a few questions about this ambitious project. Her answers just might inspire you to increase your reading goals!

Even people who read a lot might find the thought of reading a book a day daunting. How did you do it (and have any kind of life!)? 
By reading wherever and whenever I could! I'd started my year with a plan to read while the kids were away at school (treating my reading project like a job—the best job I could ever imagine!) but life quickly intervened in the form of sick children, needy cats, curious friends, and a few unexpected twists and turns. Then I realized that I could fit in so much reading by pushing out unnecessary preoccupations, like folding laundry (what's wrong with a clean pile for foraging?) or watching TV or going online (no need to change Facebook status: "reading" just about covered it). 

Reading a book a day didn't take away from "having a life"; it made my life better, richer, fuller, more satisfying. And there was never, ever a day never a day when I woke up and thought to myself, "Oh darn! I have to read a book today." On the contrary: I was eager to get out of bed every morning because I knew I had something new waiting for me: a new landscape to explore, new characters to meet, a new plot to lose myself in and new lessons to learn. 

Have you always been a reader? When did you fall in love with reading? 
I have always loved books. One of my earliest memories is of going to the local bookmobile: how the three steps up seemed so huge to me and how good it smelled when I got inside the cramped, dusty space crowded with books. I was too young to read but I could pick out books for myself and look through them on my own at home or have my mother or sisters read them to me. Once I started to read for myself, I always had books around me, next to my bed, piled on the kitchen counter, in my school bag—and I still live that way! I cannot imagine a day without reading or a home without books. 

What was your favorite read of the year? 
I read too many wonderful books to have one favorite out of 365 books read. On my Readallday site where I posted my daily reviews, I kept a list of "Great Books," books I'd particularly loved. By the end of the year, I had more than 90 books on that list. 

Was there a book you read–or reread—that surprised you?
Every book I read during my year was new to me—one of my self-imposed rules was no re-reads! But I read many books that surprised me because they were from authors I had not known before: it is such a lovely experience to discover books written by someone new, offering something different than anything I'd read before. Ruins by Achy Obejas, The Curriculum Vitae of Aurora Ortiz by Almudena Solana, The Book of Chameleons by Jose Eduardo Agualusa, The German Mujahid by Boualem Sansal, The Sun Field by Heywood Braun are just some of the gems I discovered. 

How did you make your selections?
I went through the stacks of my local library or the stacks at book stores, and looked first for books about an inch or so thick, which translated to about 250 to 300 pages. That was the optimal number of pages for a day of good reading. Then I looked through the book, read the first few pages, and if everything clicked for me, I added it to the pile in my arms. Friends gave me books, visitors to my website offered recommendations, and even my kids chimed in with the books I "had" to read. 

On top of reading a book a day, you wrote a review of it. Did you enjoy writing the reviews?
I loved writing the reviews, although the more I'd enjoyed a certain book, the harder it was to write a review: how could I do justice to the beauty, the wit, the creativity of the author, or the magnificence of the book? Whenever I got stuck, I said to myself "What did you love about this book? Just be honest!" and the words would come. By writing about each book I was able to reach deeper into the book and into my own reactions about it, and thus I pulled out even more from the experience of reading. I also was sharing my reviews with other readers and getting responses back, further deepening both my understanding of the book and my experience of it. 

What did your family think of your reading obsession?
They saw how restorative the experience was for me, and how much I was flourishing under the daily reading and writing. It was such a pleasurable regime for me that the good feelings spread throughout our house, mellowing everyone and energizing us all, at the same time. 

What would you say to a person who tells you, "I don't have time to read."
Always carry a book with you and you will discover that there are moments that build into significant time for reading. And the more you find the time, the more you look for it, because reading is such a pleasure, a stimulation and an escape. 

Why should people make an effort to incorporate reading into their lives?
Because of all that books offer: wisdom, humor, company, comfort, and pleasure. My advice to people is that they find books they like to read—what is enjoyable for them, not what someone else dictates as a "must read"—and indulge in the pleasures found there. And don't worry about how many books you read or if the books are "important" enough: every book is worth reading if it brings pleasure, escape, comfort or wisdom, and the number of books matters less than the everyday experience of reading. 

Since completing the challenge of reading a book a day for a year, have your feelings toward reading and books changed at all?
Through my year of reading, I now understand how reading connects me to so many other people. I may read alone but in that reading I am in great company! I remember riding in a cab with a Nigerian driver during my year of reading. He and I began to discuss Chinua Achebe and Buchi Emechata, two writers I had just read. We had a great time talking and when the ride was over, we shook hands good-bye. Two strangers, from opposite sides of the world, and we connected over books. Those connections forged by reading have made me more addicted to reading than ever. The great thing about being addicted to books is that there is such an abundance of books! I will never run out of the stuff that feeds my need to read. I might run out of chocolate, but I can always find books on my shelves, new ones yet to discover or old favorites to enjoy.

 

In October 2008, Nina Sankovitch launched a year-long project: She would read one book a day, every day, for a year. The idea was to give some structure to her life after the tragic death of her older sister. In addition to reading the books,…

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What do you think of when you hear the word "seduction"? Whatever it is, get ready to expand that definition after reading La Seduction, an insightful and timely exploration of French culture through its most enduring success strategy. New York Times Paris correspondant Elaine Sciolino has been living in France for nearly 10 years. She took time to answer a few of our questions about the way the concept of seduction informs just about every area of French life.

Your book is not the first to explore or explain French culture. How do you feel it fits alongside books like French Women Don't Get Fat and Sixty Million Frenchmen Can't Be Wrong
Don’t Get Fat is an impressionistic, light—and delightful—guide by a Frenchwoman to help other women become beautiful, thin and balanced in the French way. Sixty Million is a very solid, durable and readable primer on France and French life.

La Seduction is an examination of the importance of seduction in all aspects of French life. The tools of the seducer—anticipation, promise, allure—are powerful engines in French history and politics, culture and style, food and foreign policy, literature and manners. The book draws on years of reporting on and living in France. It includes interviews with Presidents and politicians; business executives and bureaucrats; writers, actors, students, professors, merchants, farmers, etc. My conclusion is that seduction is more than a game; it is an essential strategy for France’s survival as a country of influence.

One thing that struck me about the book is its even-handedness. What do you think America could learn from France's "seduction" strategy? what do you think that France could learn from America?
We Americans can learn to embrace what the French call plaisir—the art of creating and relishing pleasure of all kinds. The French are proud masters of it, for their own gratification and as a useful tool to seduce others. They have created and perfected pleasurable ways to pass the time: perfumes to sniff, gardens to wander in, wines to drink, objects of beauty to observe, conversations to carry on. They give themselves permission to fulfill a need for pleasure and leisure that America’s hardworking, supercapitalist, abstinent culture often does not allow. 

The French can learn American efficiency that leads to getting results. They can learn to acknowledge and embrace ethnic, religious and racial diversity.

"It is almost a civic duty to seduce." 

What is the biggest difference between the French and American worldviews?
The United States tends to resort to hard power, the use of force to resolve disputes—whether in Iraq or Afghanistan. The French were pioneers of soft power, the art of influencing others at the negotiating table and on the ground through attraction (translated into French as séduction). 

France’s capability to use force to subdue others disappeared long ago. It has had to rely more on powers of persuasion, learning how and when to woo the wider world. France is too weak an economic and military power to counterbalance the United States but too strong and too strong-willed to take orders from it. In a permanent wound to its pride, it has lost one of its most powerful weapons—the supremacy of the French language, which used to be the language of diplomacy and educated elites around the world. English is now the language of international business, the Internet and even diplomacy.

In recent months, however, the United States and France seem to have switched roles. Take Libya, for example. France took the lead in using military force to try to stop Colonel Kaddafi’s brutality against his citizens; it pushed through a strong resolution in the Security Council. The United States lagged behind.   

You write, "I'm convinced that American-style feminism has prevented me from easily absorbing" the reality of French culture. How would you describe French feminism? Do you think most Frenchwomen would call themselves feminists?
France is having its Anita Hill moment. When Anita Hill testified before a Senate committee in 1991 that her former boss Clarence Thomas had sexually harassed her, he denied everything and was elevated to the Supreme Court. But the hearings were a turning point. Women suddenly said that the "Mad Men" style of behavior they had put up with for so long at work—the leering, the inappropriate touching, the sexual banter—was not acceptable. Legislatures expanded laws about sexual harassment, and businesses began enforcing strict codes of conduct covering sexual relations in the workplace.

France, where powerful men have traditionally treated sex as a right and used it as a weapon, is now embroiled in its own battle of the sexes, involving a powerful man who could have been President and a single mother who works as a hotel maid. Dominique Strauss-Kahn has denied the charges against him. But suddenly, some French women have begun to speak out about an atmosphere that condones sexual behavior that crosses the line and may even be criminal. Women in politics have been particularly vocal in deploring a culture that tends to treat women as objects. 

But the conversation will be long and torturous. The French tend to blur the line between what is acceptable—and even desirable—in the workplace and what is not. For them, flirtation and much that is forbidden in post-Anita Hill America, is part of ordinary interaction. And it doesn’t matter whether French women use the term “feminist” to describe themselves. 

Regarding appearance, you say that in France, "the sin is not the failure to meet a standard of perfection but an unwillingness to try." This sounds somewhat similar to the American obsession with physical perfection. How do the ideas about what is achievable differ in the two countries?
[In France] It is almost a civic duty to seduce—or if one cannot appear seductive, at least not to take a prominent spot on the public stage. By no means does everyone play along, but what is striking is how many people do. During the Clinton-Lewinsky scandal in the United States, both men and women in France questioned Bill Clinton’s judgment. That he was sexually aroused by a woman other than his wife was less of a shock than the fact that Monica Lewinsky was not especially attractive—and seemed to lack style and elegance. Men in public life, too, may be judged on their physical appearance. One reason that Barack Obama appeals to the French is his beauty. I was surprised that men—straight and gay alike—appreciate his good looks even more than women do.

The paradox is that the American quest for perfect looks is often viewed with disdain in France. A too-put-together look is a turn-off, a sign that someone is insecure and has tried too hard.

After so many years as a Paris correspondent, do you consider yourself "seduced" by France?
It depends on the day! I still get exasperated by the rigidity of so much of French life—the demand for still another obscure document to complete a dossier, the   compartmentalization of jobs that may make it necessary to be visited by three different repairmen before an oven can be fixed; the inclination to i"t’s-not-my-jobism" rather than how do I get a job done.

But I never, ever have taken living in Paris for granted. There has never been a day when I haven’t reveled in its beauty, or felt fortunate to live here. So in a sense, perhaps I have been seduced. I love to quote a character in a play by the 19th-century poet and playwright Henri de Bornier: “Every man has two countries, his own and France.” 

In my years living here, I have tried to make the country our own, even though I know that will never entirely happen. I will never think like the French, never shed my Americanness. Nor do I want to. And like an elusive lover who clings to mystery, France will never completely reveal herself to me. Even now, when I walk around a corner I anticipate that something pleasurable might happen, the next act in a process of perpetual seduction.

 

 

What do you think of when you hear the word "seduction"? Whatever it is, get ready to expand that definition after reading La Seduction, an insightful and timely exploration of French culture through its most enduring success strategy. New York Times Paris correspondant Elaine Sciolino has…

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