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In one of the world’s most famous television commercials, hundreds of teenagers of diverse backgrounds dance and sway on a sunny hillside as they belt out a ballad about teaching the world to sing in peace and harmony. Each young person is holding a bottle of Coke, the “real thing,” promising in his or her earnest way that if only everyone in the world would drink Coke, violence would cease and peace would prevail. Ever since 1886, when John Pemberton stumbled upon the secret formula for the soft drink that would become known as Coca-Cola, the company that eventually grew out of his success has obscured the shady medicinal origins of the drink and zealously designed ads that focus not on its ingredients but on what the customer thinks it represents. Coke has spent billions of dollars to present an image of wholesomeness and harmony cherished by millions of people around the world.

Yet, as award-winning magazine writer Michael Blanding points out in his provocative and far-reaching investigative book, The Coke Machine, all is not well in the House of Coke. The pristine images of peace and harmony promoted by the company have been shattered by accusations that the company has depleted water supplies in India, made schoolchildren fat in the U.S., supported murder as it sought to destroy unions in Guatemala and deceived consumers around the world by marketing tap water as purified water under its Dasani brand. For example, in the Kerala region in India, Coke not only used up fresh water supplies in its production process, it also produced solid waste that it distributed to local farmers as fertilizer. When the fields treated by this fertilizer began to lie fallow, and when farm animals that drank water polluted by this waste began to die, Indian scientists discovered that Coke’s solid waste contained four times the tolerable limit of cadmium, which can cause prostate and kidney cancer.

In shocking detail, Blanding uncovers Coke’s numerous transgressions against humanity and nature. Although many groups have protested Coke’s presence in their countries and various legal actions have been brought against Coke, the company has managed to slither out of the grip of any legal injunctions. It’s very unlikely that Coke will ever change its practices until its bottom line is threatened by binding legal consequences and there is a sustained public campaign that threatens its brand images. Blanding’s thoroughly detailed, stimulating and challenging study will have many readers saying, “Give me a Pepsi.”
 

In one of the world’s most famous television commercials, hundreds of teenagers of diverse backgrounds dance and sway on a sunny hillside as they belt out a ballad about teaching the world to sing in peace and harmony. Each young person is holding a bottle…

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If you've ever seen a story about food stamps or poverty and wondered how people end up there, you need to read Hand to Mouth: Living in Bootstrap America. Author Linda Tirado wrote a post about why the poor make such “terrible decisions,” it went viral, and she offers an expanded take on the subject here.

As more people fall through the “spongy divide” between just making it and too broke to function—and at last count that was roughly a third of the U.S. population—Tirado writes in the hope that we'll understand one another better. Specifically, she hopes those who use the services and reap the benefits of subsistence labor (and if you eat food, shop or pretty much ever leave the house, this is you) will acknowledge that it's necessary work, but grossly underpaid and routinely devalued.

Tirado's writing is gritty, profane and to the point. She nails the sense of exhaustion you feel while toggling between two or three jobs with little to no rest in sight, the staggering insult of being accused of meth use because lack of access to dentistry means your teeth fall apart over time, and the perpetual sense of hives-like itchiness that comes with wearing second-hand clothes. And she offers a succinct explanation for the situational depression that service workers often experience while trying to balance back-breaking labor with the soul-crushing imperative to be all things to all customers: “(W)e're trying to zombie out to survive.”

This is dark material, to be sure, but Tirado is fierce and funny in equal measure. Lest you think she's describing a phenomenon that doesn't touch you or anyone you know, the examples I chose for this review are ones I've also experienced firsthand. There are more of us living Hand to Mouth than you realize, and thankfully, we finally have a voice.

If you've ever seen a story about food stamps or poverty and wondered how people end up there, you need to read Hand to Mouth: Living in Bootstrap America. Author Linda Tirado wrote a post about why the poor make such “terrible decisions,” it went viral, and she offers an expanded take on the subject here.
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Multitasking at work through texts and emails, pumping breast milk for your baby, then grabbing a decaf latte solo as a treat afterward: Is this you? It turns out our collective drive for greater efficiency is leading to lower productivity, reduced immunity and general malaise. In The Village Effect: How Face-to-Face Contact Can Make Us Healthier, Happier, and Smarter, author Susan Pinker (The Sexual Paradox) shares research indicating that face time is the answer to many of our troubles.

When MIT researchers enabled workers to share a 15-minute coffee break, they were surprised: Productivity increased significantly, and the workers reported being happier on the job. This may have been because they could share strategies for dealing with difficult customers, but there's also a less-quantifiable benefit to face time. Breast milk is full of good things for babies, sure, but there's new thinking that one of the benefits of breastfeeding, beyond the contents of the milk, is the physical closeness between mother and child; this form of coddling tends to produce children who are paradoxically more willing to take risks. Similarly, there has yet to be a TV show or computer program that engages children with books the way having a parent read to them from a young age does; what seems like a simple interaction affects much more than you'd think.

Pinker's research takes her to “blue zones” in Sardinia and intentional communities in Northern California. She's thoughtful, humorous and thorough, allowing for the downsides of a trustworthy face (Bernie Madoff had one), while shoring up her argument that finding time to connect on a personal level is more than worth the effort. While The Village Effect is short on ideas to help the disconnected find community, it's nevertheless a thought-provoking introduction to an idea we'll surely be hearing more about.

 

Multitasking at work through texts and emails, pumping breast milk for your baby, then grabbing a decaf latte solo as a treat afterward: Is this you? It turns out our collective drive for greater efficiency is leading to lower productivity, reduced immunity and general malaise.

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In 2001, Philip Kearney took a leave of absence from his job as a district attorney in San Francisco to serve as a war crimes prosecutor for the United Nations in Kosovo. Although he knew next to nothing about international laws of war or the way they manifested themselves within the diverse legal systems of other countries, his sense of adventure led him to accept the assignment—albeit with some trepidation for his own safety. He arrived in Pristina, a bleak and dangerous city where the animosities between Kosovo’s Albanians and Serbians were still explosive and such justice as there was tended to be frontier justice. The UN was there to bring order, openness and fairness to judicial proceedings. It was, as Kearney recounts in Under the Blue Flag, the most rigorous kind of on-the-job training.

Complicated cases were dropped in his lap at the last minute. He had to work through translators and under the protection of armed bodyguards. Moreover, he was left to conduct his own investigations with only a minimum of support personnel. The courtroom practices gave him much less latitude than American courts to aggressively prosecute cases.

Despite these setbacks, Kearney soon became obsessed with seeing justice done. His passion grew in no small part from face-to-face contacts with tragic victims—women sold into sex slavery, broken men who had survived brutal prison camps, survivors of villages virtually eradicated by ethnic cleansing. After his six-month term ended, Kearney was so impassioned by his cause that he enlisted for another term, a decision that both imperiled his regular job and further strained his marriage.
Without being didactic, Kearney inserts enough history into his narrative to clarify the fiendishly complex Kosovo situation to a degree that news stories seldom do. The chief value of this book, however, is not its specificity, but its demonstration that without a transparent, balanced and politically impervious legal system there can be no hope for justice.

Edward Morris writes from Nashville.

In 2001, Philip Kearney took a leave of absence from his job as a district attorney in San Francisco to serve as a war crimes prosecutor for the United Nations in Kosovo. Although he knew next to nothing about international laws of war or the…

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The residents of Clarkston, Georgia (population: 7,100; 13 miles east of Atlanta), are the involuntary participants in a tricky sociological experiment. Take a small, conservative suburb, resettle refugees from more than 50 trouble-plagued countries in its low-rent apartment complexes, and see what happens. Initial misunderstanding and tension are inevitable. But then what? Regardless of locale, teenage boys want to make friends and play games. If they’re from outside the United States, they’re likely to gravitate to soccer, that most international of sports. So it is in Clarkston, where an energetic young Jordanian woman, Luma Mufleh, has created and coached a somewhat rackety youth team called the Fugees (“re-fugees”).

In Outcasts United, New York Times reporter Warren St. John (Rammer Jammer Yellow Hammer) follows Mufleh and her team of Africans, Arabs, Eastern Europeans, etc., through their 2006 season. He uses it as an effective framework for exploring the internal globalization of the United States, as the players learn to live with each other, more affluent teams, and the town’s sometimes-resentful American-born residents.

The Fugees are actually three teams, split by age into under-13s, under-15s and under-17s. The older boys are more self-sufficient, so St. John focuses on the first two groups. During the course of the season, one struggles mightily, while one becomes more cohesive. Mufleh, dedicated, tough, occasionally rigid, has her own stumbles, but overall provides a remarkable degree of support to traumatized boys who have known little but dislocation and discrimination.

St. John interweaves the games with the backstories of several players. Though they start in different countries, their stories seem tragically similar. We learn about the mothers who have brought their families out of ethnic massacres to refugee camps, then to the alleged promised land of the U.S. They find themselves working night shifts in hotels and poultry plants while worrying that their children are losing their traditional values in crime-ridden neighborhoods. One of the book’s strengths is its honesty. The outcome is not all positive. Progress is fitful. Apparent allies renege on promises. Even talented players lose games. Yet, somehow, they persevere. Clarkston adapts.
 

The residents of Clarkston, Georgia (population: 7,100; 13 miles east of Atlanta), are the involuntary participants in a tricky sociological experiment. Take a small, conservative suburb, resettle refugees from more than 50 trouble-plagued countries in its low-rent apartment complexes, and see what happens. Initial misunderstanding…

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Hooman Majd’s aim in The Ayatollah Begs to Differ: The Paradox of Modern Iran is to demonstrate that his native country is not the monolithic society depicted by the Bush administration and essentially regurgitated by the American press. While he describes a population molded and imprinted by incessant religious practices and understandably suspicious of the West, Majd also takes readers into fashionable parties where men and women converse easily on equal footing and where the officially forbidden liquor flows freely. Then there are the pious households of the common folk, in which men spend their days smoking an opium derivative called "shir’e" and watching the alluring secular images pumped in from Dubai via satellite television.

Majd is particularly well suited to reveal the inner workings of Iranian society. Born in Tehran, the son of a diplomat for the Shah who was deposed by the 1979 Islamic revolution, he is also the grandson of a revered ayatollah and a close relative of former Iranian President Seyyed Mohammad Khatami. Educated in England, America and other diplomatic outposts, Majd eventually settled in the U.S., where he still lives. His connections to Iran were such that he was chosen to accompany Khatami on his 2005 U.S. tour and to serve as President Mahmoud Ahmadinejad’s interpreter at the United Nations in 2006 and 2007. Most of Majd’s accounts and observations here stem from his extended visits to his home country in 2004, 2005 and 2007, during which time he sampled, without substantial restriction, the popular mood at all class levels.

Majd makes much of the fact that political criticism is open and generally tolerated and that the government is inclined to let its citizens conduct their lives as they wish – as long as they do so within their own homes and at private gatherings. But he doesn’t paint too pretty a picture of a system that’s still under the command of a few powerful men who are essentially accountable only to their peers. The public executions, usually hanging the unfortunates from a crane, are matter-of-fact, brutal and blithely accepted by the populace. Still, Majd makes the case that outsiders will be best served by knowing the people they aspire to cower, control or bargain with.

RELATED CONTENT

Majd’s trailer for the book:

 

Hooman Majd's aim in The Ayatollah Begs to Differ: The Paradox of Modern Iran is to demonstrate that his native country is not the monolithic society depicted by the Bush administration and essentially regurgitated by the American press. While he describes a population molded and…

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The “triple package,” as the authors anatomize it, is a cluster of traits that enables groups, individuals and even nations to get ahead materially. Specifically, the three traits are: (1) an innate sense of superiority co-existing simultaneously with (2) feelings of situational insecurity and powered by (3) impulse control so that gains made through concentration, hard work and thrift are not dissipated by transitory urges and appetites.

This “recipe for success” hardly comes as a surprise to most of us. In fact, it seems little more than an update of Ben Franklin’s bootstrapping wisdom. But what the authors add to what we’ve already been told or surmised are study-supported insights into how these traits emerge, change and disappear within populations and what the consequences are.

It bears noting that Amy Chua and Jed Rubenfeld are married to each other, both law professors at Yale and both offspring of ethnic groups that have flourished by activating the triple package. Chua, whose parent were impoverished Chinese immigrants, set talk shows and op-ed pages buzzing in 2011 with her book Battle Hymn of the Tiger Mother, in which she argued for a more rigorous and disciplined approach to educating children, offering her own kids as examples. Here, however, Chua and Rubenfeld forswear the first-person approach, electing instead to present more generalized evidence to undergird their conclusions.

In examining how Asians, Jews, Nigerians, Mormons, refugees from Cuba and other sub-groups have risen to the tops of their professions, it would have been easy to simply stereotype. But the authors point out repeatedly that triple-package virtues are not endemic to any particular race or religion nor embraced by all members. Rather, these qualities are inclined to blossom and wither according to external circumstances and tend to weaken or even vanish in succeeding generations. Moreover, they promote “success” only in a narrow, material sense. They don’t promise satisfaction or happiness.

The authors use their last chapter to argue that America has abandoned the triple package formula that once made it the envy of the world. And they blame a number of factors, from the lack of thrift to a mindless embracing of the self-esteem movement that teaches people, especially children, that they have a right to feel good about themselves without having achieved anything by their own efforts.  “With those . . . elements [of insecurity and impulse control] gone,” they lament, “what remained was superiority and the desire to live in the present—a formula not for drive, grit, and innovation, but for instant gratification.” Time will tell if they’re right.

 

The “triple package,” as the authors anatomize it, is a cluster of traits that enables groups, individuals and even nations to get ahead materially. Specifically, the three traits are: (1) an innate sense of superiority co-existing simultaneously with (2) feelings of situational insecurity and powered by (3) impulse control so that gains made through concentration, hard work and thrift are not dissipated by transitory urges and appetites.

According to author Rosemary Mahoney, “the United States has the lowest rate of blindness in the world,” yet Americans fear blindness more than any other handicap. As she concedes in her riveting glance into the world of the blind, she was among those who palpably feared a world of darkness.

Yet, in her compulsively readable account, For the Benefit of Those Who See: Dispatches from the World of the Blind, Mahoney reveals that the blind often embrace their affliction rather than wallowing in self-pity or searching for sympathy.

Mahoney (Down the Nile) travels to India to teach in a school for the blind run by Sabriye Tenberken, founder of Braille Without Borders. She admits that she chose the school because she had developed a strong curiosity about blindness and that “she wanted to meet blind people, to spend time with them, to get to know them . . . to see how they live in their world, and how they navigate.”

What she discovers is that the blind don’t let their sightlessness stand in the way of living their lives. Many of the students feel lucky to be blind, because, as they tell her, if “we were not blind, we would still be sitting in our countries only helping at home and doing nothing.” The blind individuals with whom she lives and works are “strong and happy and very capable . . . they’ve accepted their blindness; it can’t stand in their way.”

Mahoney’s beautifully written narrative opens our eyes to the experience of blindness and offers fresh insight into human resilience and the way we view the world.

According to author Rosemary Mahoney, “the United States has the lowest rate of blindness in the world,” yet Americans fear blindness more than any other handicap. As she concedes in her riveting glance into the world of the blind, she was among those who palpably…

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For a moment, set aside consideration of the well-known humanitarian crises of recent years in Lebanon, Iraq, Colombia, Darfur and Zimbabwe, and contemplate northern Uganda. A rebel militia called the Lord’s Resistance Army has kidnapped 20,000 children from that region in the last two decades to swell its ranks. Until a ceasefire in 2006, an estimated 40,000 children left their homes every night to gather at public meeting points, seeking safety in numbers.

Did you know that? Probably not. The international system for helping the oppressed is what humanitarian activist Jan Egeland calls an “immoral lottery.” Some get attention and aid; others might as well be invisible. Egeland thinks it’s a lousy system that needs to be overhauled. He makes his case with strong effect in A Billion Lives: An Eyewitness Report from the Frontlines of Humanity, his memoir of his tenure from 2003-2006 as the United Nations’ top emergency relief official.

Egeland, a Norwegian steeped in his country’s tradition of unaligned social activism, literally risked his life to negotiate with rebel leaders in Uganda, with some modest success. It’s what he’s always done, during his time at the UN, Amnesty International and the Norwegian Red Cross: He parachutes into horrendous crises, unflinchingly confronts all sides and usually manages to alleviate the suffering. But he knows better than anyone that he seldom makes much long-term difference.

As Egeland takes us along on his UN journeys to Latin America, the South Pacific tsunami zone, the Middle East and Africa, he is an equal opportunity critic. The U.S., he says, is generous with emergency money for natural disasters, but miserly with development aid. The leaders of developing nations, the “South,” too often refuse to take responsibility in their own regions. China pretends it’s still a beleaguered underdog rather than the rich superpower it is. Time and time again, both sides in conflicts are intransigent and incompetent, content to see innocents suffer rather than compromise their hard-line positions.

It’s a sad picture, but Egeland has some hope. We have all the tools for coherent multilateralism, he argues in his final prescriptive chapter. We just need the political will and the compassion.

Anne Bartlett is a journalist in Washington, D.C.

For a moment, set aside consideration of the well-known humanitarian crises of recent years in Lebanon, Iraq, Colombia, Darfur and Zimbabwe, and contemplate northern Uganda. A rebel militia called the Lord's Resistance Army has kidnapped 20,000 children from that region in the last two decades…
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There’s a new entry among hot self-help topics. In his latest book, Who’s Your City?, Richard Florida (The Rise of the Creative Class) makes a strong case for place being just as relevant and crucial to our well-being as finding the perfect mate or achieving the ideal weight. Where we choose to live, he writes, “can determine the income we earn, the people we meet, the friends we make, the partners we choose, and the options available to our children and families. . . . In many ways, it is a prerequisite to everything else.”
So, where to go? Boston? Chicago? Austin? San Francisco? Center city, suburbs or outlying areas? As Florida points out, different areas have different personalities just as we do—see chapter 11 to discover which of the “Big Five” personality categories you fall into. But a psychological fit is not enough. Not surprisingly then, some cities and regions show up in several slots on his guides to the “Best Places” to live according to a person’s life stage and situation. Whether you are male, female, heterosexual, gay or lesbian, or whether you are single, a mid-career professional, married with or without children, or looking to retire, when things go awry in life, Florida stresses that it is easier to put things back together when there are job opportunities and social opportunities for dating or just hanging out.
Who’s Your City? is well-documented with statistics, maps and charts for the scholarly. But Florida’s down-to-earth writing and 10-step plan for choosing the place that fits best will help make deciding where to settle a most enjoyable endeavor.
Linda Stankard is a real estate agent in New York.

There's a new entry among hot self-help topics. In his latest book, Who's Your City?, Richard Florida (The Rise of the Creative Class) makes a strong case for place being just as relevant and crucial to our well-being as finding the perfect mate or achieving…
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Do you religiously recycle your stuff, but wonder what happens after the truck carts it away? Junkyard Planet, Adam Minter’s book about the trade in trash and recyclables, looks at how billions of dollars’ worth of usable materials (sometimes tossed after just a single use) gets collected, sorted, baled, sold and shipped off to recyclers, and reveals who is making a living harvesting the materials we pay to part with. He follows the trail all the way to the end, describing the people who pay a high price to pick apart and process (usually with bare hands) the valuable resources locked up in our waste. The book also includes color photographs of working conditions few Americans would tolerate.

Minter is uniquely qualified to write about this industry. He grew up in the family scrap business and now lives in China, where he serves as the Shanghai correspondent for Bloomberg World View. The book is part family history and part travelogue, as he accompanies Chinese scrap dealers crisscrossing the U.S., snapping up shipping containers’ worth of materials, including electronics that are tossed out by the tons every year. He also travels to Asia, where entire regions have dedicated themselves to recycling our scrap. Recycling brings much-needed employment to these often-impoverished areas and demonstrates the resourcefulness of the developing world, whose citizens repurpose, reuse and resell the stuff we consider “trash.” Minter describes these places, transformed from fertile rural backwaters to bustling, polluted urban centers where the labor is unregulated and the materials are toxic.

Adam Minter does not claim to be an environmentalist, and readers of that bent might be offended at his disdain of recycling, especially as practiced by well-to-do and well-meaning suburbanites. He does point out, however, that despite the toxic effects of some overseas materials processing, the developing world is doing what people in America used to do before things got so disposable: They are using brains and initiative to reuse perfectly good stuff. For all our talk about sustainable lifestyles and “going green,” Minter says, the people who buy our leftovers might be teaching us a lesson or two.

Do you religiously recycle your stuff, but wonder what happens after the truck carts it away? Junkyard Planet, Adam Minter’s book about the trade in trash and recyclables, looks at how billions of dollars’ worth of usable materials (sometimes tossed after just a single use)…

Review by

Do you religiously recycle your stuff, but wonder what happens after the truck carts it away? Junkyard Planet, Adam Minter’s book about the trade in trash and recyclables, looks at how billions of dollars’ worth of usable materials (sometimes tossed after just a single use) gets collected, sorted, baled, sold and shipped off to recyclers, and reveals who is making a living harvesting the materials we pay to part with. He follows the trail all the way to the end, describing the people who pay a high price to pick apart and process (usually with bare hands) the valuable resources locked up in our waste. The book also includes color photographs of working conditions few Americans would tolerate.

Minter is uniquely qualified to write about this industry. He grew up in the family scrap business and now lives in China, where he serves as the Shanghai correspondent for Bloomberg World View. The book is part family history and part travelogue, as he accompanies Chinese scrap dealers crisscrossing the U.S., snapping up shipping containers’ worth of materials, including electronics that are tossed out by the tons every year. He also travels to Asia, where entire regions have dedicated themselves to recycling our scrap. Recycling brings much-needed employment to these often-impoverished areas and demonstrates the resourcefulness of the developing world, whose citizens repurpose, reuse and resell the stuff we consider “trash.” Minter describes these places, transformed from fertile rural backwaters to bustling, polluted urban centers where the labor is unregulated and the materials are toxic.

Adam Minter does not claim to be an environmentalist, and readers of that bent might be offended at his disdain of recycling, especially as practiced by well-to-do and well-meaning suburbanites. He does point out, however, that despite the toxic effects of some overseas materials processing, the developing world is doing what people in America used to do before things got so disposable: They are using brains and initiative to reuse perfectly good stuff. For all our talk about sustainable lifestyles and “going green,” Minter says, the people who buy our leftovers might be teaching us a lesson or two.

Do you religiously recycle your stuff, but wonder what happens after the truck carts it away? Junkyard Planet, Adam Minter’s book about the trade in trash and recyclables, looks at how billions of dollars’ worth of usable materials (sometimes tossed after just a single use)…

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From The Tipping Point (2000) onward, Malcolm Gladwell has made a specialty of gathering commonly accessible facts and viewing them from uncommon—and often surprising—perspectives. In David and Goliath, he seizes on the fable of the title to undergird his thesis that “the powerful are not as powerful as they seem—nor the weak as weak.” In his eyes, David had the edge over Goliath from the start, not just because he possessed a superior weapons system—the far-reaching sling vs. the short-range spear and sword—but also because he imposed his own rules of combat instead of conceding to Goliath’s.

Gladwell goes on to argue that conditions first seen as adverse or limiting can actually be turned into wellsprings of strength. Thus, large classes may be better for students than small ones; attending a top university may be the worst (or, at least, the most discouraging) educational choice; getting tougher on crime may actually increase crime as well as create other social disorders; being dyslexic or losing a parent at an early age may make one more persistent and intellectually agile than being able to read easily or having the comfort of a two-parent family; kids who don’t grow up playing basketball (for example) may approach the game in such fresh ways that they outscore kids who do; and people who are confronted en masse by life-threatening dangers—whether it be the bombing of London in World War II, the violent suppression of Civil Rights demonstrations in the U.S. or the brutalizing of Catholics in Northern Ireland by British soldiers—will almost always be strengthened rather than weakened by their shared experience.

To support these points, Gladwell intersperses a series of inspiring personal stories with summaries of related scientific studies in education, economics, psychology and sociology. His tone is relentlessly upbeat, but he in no way contends that being poor, dyslexic and downtrodden is the best start in life for anyone. He does make the case, however, for mining the dross of life for those small specks of gold and for looking beyond the obvious to the actual.

From The Tipping Point (2000) onward, Malcolm Gladwell has made a specialty of gathering commonly accessible facts and viewing them from uncommon—and often surprising—perspectives. In David and Goliath, he seizes on the fable of the title to undergird his thesis that “the powerful are…

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