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Although Andrew Keen has long been involved with Silicon Valley, he has a big problem with the sunny predictions made by early champions of the Internet. And here he is on solid ground. The web did not level the political playing field, provide nearly as many jobs as it destroyed, turn every citizen into an entrepreneur or allow us to share the Internet’s bounty of conveniences without sacrificing our privacy in the process.

Keen concedes that only so many sins can be laid at the Internet’s feet, but he does indict it for an array of evils, ranging from encouraging copyright piracy to concentrating wealth in the hands of a few. He describes how digital photography reduced Kodak to ruins and how the digital copying of music toppled his beloved record stores along London’s “Golden Mile of Vinyl.”

But there’s a distinction to be made—and one Keen too often ignores—between the capabilities a new technology offers and the uses to which those capabilities are put. After all, one can hardly blame the invention of the telescope for a proliferation of Peeping Toms. Nor is there anything intrinsically sinister about new technologies rendering old ones obsolete. All technologies are transitional, and at each stage of inventive evolution there are human casualties, jobs lost and communities torn asunder. This is a major reason governments exist—to help absorb the shock of such dislocation.

That’s pretty much the solution Keen ultimately arrives at. “The answer,” he says, “is to use the law and regulation to force the Internet out of its prolonged adolescence.” Technology, after all, controls process, not its own context.

 

This article was originally published in the January 2015 issue of BookPage. Download the entire issue for the Kindle or Nook.

Although Andrew Keen has long been involved with Silicon Valley, he has a big problem with the sunny predictions made by early champions of the Internet. And here he is on solid ground. The web did not level the political playing field, provide nearly as many jobs as it destroyed, turn every citizen into an entrepreneur or allow us to share the Internet’s bounty of conveniences without sacrificing our privacy in the process.
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When we think about technology and innovation, the names that come to mind immediately are Bill Gates and Steve Jobs—maybe Steve Wozniak or Paul Allen for the more hard-core geeks among us.

But in this fascinating look at the digital revolution, Walter Isaacson reveals just how many brilliant minds it took to bring us our current life of iPads and Facebook. As in his seminal biographies of Jobs, Albert Einstein and Benjamin Franklin, Isaacson deftly profiles those throughout history who could marry art and science to advance technology.

The Innovators starts not in 1980s Seattle or in Silicon Valley.  It starts in 1830s England with Ada Byron, the daughter of Lord Byron. More commonly known as Ada, Countess of Lovelace, Isaacson dubs this member of the nobility “an iconic figure in the history of computing,” who with her colleagues envisioned a machine that could “store, manipulate, process and act upon anything that could be expressed in symbols.” She was a woman far, far ahead of her time, one who understood that technology would be nothing without human creativity.

It’s a surprising and beguiling start to a book that mixes biographical sketches of key innovators with in-depth—occasionally dense for the non-techies among us—descriptions of decisive moments in technology. What emerges as most striking is how rarely true eureka moments happened alone: Allen and Gates writing code as Lakeside High School students. Nolan Bushnell and Al Alcorn creating the beautifully simple early video game Pong. Larry Page and Sergey Brin, creators of Google, whose collaboration Isaacson likens to “two swords sharpening each other.”

The Innovators brings a fresh eye to the depths of human potential, even as he reminds us that technological innovation is an incredibly slow process. As Isaacson writes, “The digital age may seem revolutionary, but it was based on expanding the ideas handed down from previous generations.”

When we think about technology and innovation, the names that come to mind immediately are Bill Gates and Steve Jobs—maybe Steve Wozniak or Paul Allen for the more hard-core geeks among us.
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After closing New York Times reporter Matt Richtel’s compelling book A Deadly Wandering: A Tale of Tragedy and Redemption in the Age of Attention, I couldn’t help but think of Truman Capote’s In Cold Blood. Both chronicle the story of a crime. If you’ve ever read In Cold Blood, you know how the story builds with palpable suspense. The same is true here. The crime, though, isn’t coldblooded murder, but something seemingly more mundane: a car accident on a hillside in Utah that killed two rocket scientists and was caused by a careless teenager. The alleged crime is negligent homicide, because the teenager, Reggie, may have been texting just before the crash.

The accident occurred in 2006, when there was no state law against texting and driving. And in the immediate aftermath of the crash, Reggie vehemently denies being on his phone. But soon law enforcement officers aren’t so sure they believe him. What follows is a detailed reporting of the ensuing legal battle—and the effects it has on the key players on both sides.

Along the way, Richtel makes a sinister suggestion: This accident could have happened to anyone. By meeting with neuroscientists who study the science of distraction, Richtel provides a powerful backdrop that explains the significance of Reggie’s accident. It is important not only for the people involved and the driving laws in Utah, but also for all of us out in the everyday world with our phones, those tiny devices constantly demanding attention. When does wandering attention cross the line? When do each of us become, against our better judgment, dangerous?

 

This article was originally published in the October 2014 issue of BookPage. Download the entire issue for the Kindle or Nook.

After closing New York Times reporter Matt Richtel’s compelling book A Deadly Wandering: A Tale of Tragedy and Redemption in the Age of Attention, I couldn’t help but think of Truman Capote’s In Cold Blood. Both chronicle the story of a crime. If you’ve ever read In Cold Blood, you know how the story builds with palpable suspense. The same is true here. The crime, though, isn’t coldblooded murder, but something seemingly more mundane: a car accident on a hillside in Utah that killed two rocket scientists and was caused by a careless teenager. The alleged crime is negligent homicide, because the teenager, Reggie, may have been texting just before the crash.
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I read The End of Absence with interest, because I am a member of what author Michael Harris calls the “Straddle Generation,” the generation born before 1985, the last one to remember adult life before the Internet. Harris compares this moment in history to the advent of the Gutenberg press in the 15th century, when the written word became universally available. “Young and old,” he writes, “we’re all straddling two realities to a certain degree. In our rush toward the promise of Google and Facebook—toward the promise of reduced ignorance and reduced loneliness—we feel certain we are rushing toward a better life. We forget the myriad accommodations we made along the way.” Through constant connectivity, he argues, we have lost our “daydreaming silences,” giving up times of solitude and wonder.

Harris’ book is a sometimes humorous, sometimes disturbing look at the relationships we have with the technology in our lives, as well as the human beings we know and love and increasingly view through the lens of our various technologies. As he points out, “When we don’t want to be alone and yet don’t want the hassle that fellow humans represent either, the digital filter is an ideal compromise.”

What’s more disturbing, Harris argues, is that we are allowing ourselves to be reshaped unconsciously, even biologically, sacrificing the ability to be completely absorbed by a story, keenly aware of life’s smallest details or attuned to silence.

On a hopeful note, Harris offers his own attempts to regain the gift of absence as a roadmap for those of us who want it back.

 

This article was originally published in the August 2014 issue of BookPage. Download the entire issue for the Kindle or Nook.

I read The End of Absence with interest, because I am a member of what author Michael Harris calls the “Straddle Generation,” the generation born before 1985, the last one to remember adult life before the Internet. Harris compares this moment in history to the advent of the Gutenberg press in the 15th century, when the written word became universally available. “Young and old,” he writes, “we’re all straddling two realities to a certain degree. In our rush toward the promise of Google and Facebook—toward the promise of reduced ignorance and reduced loneliness—we feel certain we are rushing toward a better life.

Grab your tickets and climb aboard Train, Tom Zoellner's full-steam-ahead, rollicking express ride on the great trains of the world. Part memoir and part history of the railroads in several countries, Zoellner's chronicle of days and nights spent crammed in crowded coaches or sleeper cars, chatting with crossing guards at remote outposts in India, or marveling at the engineering of formerly grand stations now in disrepair recalls both the romance and the risk of riding the rails.

Recollections of a tearful young girl lost in a book he glimpsed on a train ride on a snowy Pennsylvania night some 20 years ago prompt Zoellner to recall that the railroads "summon forth a vision of past sweetness, a lost national togetherness." Throwing his belongings in a backpack and punching his tickets, he hops several trains for a close-up look at the marvel and the possibilities of the rails. He boards trains across the world, starting in Britain—where he rides from the northern shores of Scotland to a spot in the southwest near Cornwall called Land's End—and moving on through India, Russia—where he rides the famed Trans-Siberian Railway—China, Peru and Spain. Along the way, he chats with passengers, yearning for a glimpse of the ways that trains have formed and continue to influence their lives.

Although the sound of a faraway train whistle often stirs nostalgic longings, Zoellner reminds us that railroads were built on the backbones of many laborers who lost their lives in the effort to stretch gleaming tracks across a nation. In India, for example, the "Bhor Ghats became the deadliest stretch of railway construction in Asia where . . . the death rate was close to one-third due to gunpowder blasts, falls from cliffs, and cholera."

In the United States, millions ride commuter trains every morning, but Zoellner points out that, according to an Amtrak study, 98 percent of Americans have never taken a passenger train to travel to their destinations. Zoellner sits in on a rail conference in which politicians and others discuss the future of rail travel, especially high-speed rail travel in California, and while the participants bicker about policy, they nevertheless recognize the potential of the rails.

Zoellner keeps his narrative firmly on the rails in this absorbing round-the-world journey.

Grab your tickets and climb aboard Train, Tom Zoellner's full-steam-ahead, rollicking express ride on the great trains of the world. Part memoir and part history of the railroads in several countries, Zoellner's chronicle of days and nights spent crammed in crowded coaches or sleeper cars, chatting with crossing guards at remote outposts in India, or marveling at the engineering of formerly grand stations now in disrepair recalls both the romance and the risk of riding the rails.

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Douglas Edwards was “employee number 59,” the director of consumer marketing and brand management at Google from 1999 to 2005. In I’m Feeling Lucky,Edwards gives readers a behind-the-behemoth look at the then-“young” search giant and the absorbing personalities of those who worked there. Although he includes a glossary, you don’t need a technical background or a fluency in geek-speak to find this book fun and fascinating.

Edwards is a straightforward writer, explaining things as he goes. For example, he tells us founding members Larry Page and Sergey Brin chose the name “Google” in part because it “played to their sense of math and scale. . . . Google is a play on ‘googol,’ which is the number one followed by a hundred zeroes.” Even if you’re not an Internet whiz, Edwards writes, “At least you know what Google does. It finds stuff on the Internet.” When he was a Noogler (new hire), he admits, “I didn’t know what a web indexer, a pageranker, or a spidering robot was. I didn’t know how dogmatic engineers could be. I didn’t know how many Internet executives could squeeze into a hot tub or how it felt to ‘earn’ more in one day than I had in 30 years of hard work . . . but I do now.”

I’m Feeling Lucky is an insider’s view of the “Google Experience,” from its famously nonhierarchical corporate structure to the bricks and mortar of the Googleplex itself. Edwards makes clear that his book is not, however, a full history of the company, nor does he delve into current concerns or controversies. “I include only what happened between my first day in 1999 and the day I left in 2005,” he explains. “We weren’t yet worried about network neutrality, street-view data gathering, or off-shore wind farms.” His days were the days when the big issues were “develop the best search technology, sell lots of ads, avoid getting killed by Microsoft.” But what days they were! Prepare for (to quote some chapter titles) “A World Without Form,” where you may encounter “Managers in Hot Tubs and in Hot Water,” or “Rugged Individuals with a Taste for Porn,” where “Mistakes Were Made” but there’s “Real Integrity and Thoughts about God,” too. All in all, I’m Feeling Lucky is an insightful and illuminating peek behind the curtain of Google’s early days.

Douglas Edwards was “employee number 59,” the director of consumer marketing and brand management at Google from 1999 to 2005. In I’m Feeling Lucky,Edwards gives readers a behind-the-behemoth look at the then-“young” search giant and the absorbing personalities of those who worked there. Although he…

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Mark J. Penn’s Microtrends: The Small Forces Behind Tomorrow’s Big Changes looks at the economy from the perspective of a cultural and political analyst. Besides being CEO of Burson-Marsteller, Penn served as a pollster to Bill Clinton; he is currently an advisor to such powerful types as Sen. Hillary Clinton and Microsoft chairman Bill Gates. Thus, he is in a position to anticipate not only major shifts in social and fiscal policy, but also smaller cultural changes.

The many trends that Penn and co-author E. Kinney Zalesne identify as having significant future impact range from the potentially divisive (a sizable increase in the number of ex-convicts in the general population; a rise in the ranks of highly educated, connected and well-financed domestic terrorists and terrorist sympathizers) to the quirky (more left-handers, more office romances and more people eschewing the practice of sun-bathing). They encompass the curious (a surge in the number of 20-year-olds who knit; the increased popularity of archery) and the intriguing (growing numbers of Latino Protestants; second-home buyers).

Some readers might question some of Penn’s other contentions, particularly that less-educated voters are becoming more issue-oriented and sophisticated than their supposedly smarter comrades or that anti-Semitism is declining. But as the person who identified soccer moms as a key constituency long before his rivals, Penn is not given to shallow analysis or premature conclusions. Microtrends is a book you’ll return to often over the next few years to track the accuracy and validity of its predictions.

Mark J. Penn's Microtrends: The Small Forces Behind Tomorrow's Big Changes looks at the economy from the perspective of a cultural and political analyst. Besides being CEO of Burson-Marsteller, Penn served as a pollster to Bill Clinton; he is currently an advisor to such…
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Many years ago, a friend who was part of the team that helped construct the Internet gave me the best single piece of advice I have ever received about e-mail: Don’t ever write anything in an e-mail that you wouldn’t put up on a billboard in Times Square. With Send: The Essential Guide to Email for Office and Home, New York Times Op-Ed editor David Shipley and Will Schwalbe, editor-in-chief at Hyperion, may well have done for e-mail correspondence what another celebrated pair, William Strunk and E.B. White, did for formal composition in The Elements of Style. A breezy, one-sitting wall-to-wall read packed with actual and frightening examples of e-mails gone horribly wrong, Send is thoughtfully indexed and scrupulously annotated, making it a perfect candidate for any office bookshelf. In addition to highly practical chapters, such as The Anatomy of an Email, with 10 subchapters on everything from the To: line to the sign-off, the book contains many amusing factoids and sidebars. (Did you know that the first spam message was sent in 1978?) Shipley and Schwalbe spend a fair amount of time by no means too much reminding us that e-mails fail to carry important cues built into other forms of communication, and advise us on when e-mail might not be the best medium to deliver a message. If we’re determined to use e-mail against their advice, though, the pair walks us through a number of scenarios designed to help us avoid the most common mistakes before they escalate into a full-fledged flame war.

The book’s title even serves as an acronym for the four most valuable characteristics of successful e-mail: Simple. Effective. Necessary. Done. If you have a computer, you’d be wise to keep a copy of Send within an arm’s length of it.

Many years ago, a friend who was part of the team that helped construct the Internet gave me the best single piece of advice I have ever received about e-mail: Don't ever write anything in an e-mail that you wouldn't put up on a billboard…
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For would-be inventors aspiring to follow in Edison’s footsteps, there is From Edison to iPod. Written by Frederick W. Mostert and Lawrence E. Apolzon, two intellectual property attorneys, the book is a comprehensive guide to protecting and profiting from your inventions. It is also a quick read, filled with short chapters, sidebars and checklists and illustrated with examples. It’s designed for the inventor who is ready to take a product to market. It covers issues such as trademarks, rights of publicity, copyrights, patents and intellectual property rights. Weighty topics, indeed. But the book is written with simple language and humor, making it enjoyable and understandable to even the causal reader. When know-how and creativity come together and you manage to create something of intellectual value, it is a great achievement, the authors write in their introduction. Now let’s get down to the business of making sure the rights to your brainchild are protected.

For would-be inventors aspiring to follow in Edison's footsteps, there is From Edison to iPod. Written by Frederick W. Mostert and Lawrence E. Apolzon, two intellectual property attorneys, the book is a comprehensive guide to protecting and profiting from your inventions. It is also…
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Newsweek technology writer Steven Levy’s The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness not only looks at how the notion of downloading and compiling a personal song library has affected the music industry, but how the demand for this technology helped rescue a company (Apple) reeling from setbacks in the personal computer field. Levy shows that while Apple didn’t invent the technology, the company recognized long before its competitors that MP3 players represented the next wave in consumer preferences.

As Levy shows, the iPod’s popularity has forced music labels and publishers to scramble, seeking ways to legally allow downloading yet also ensure fair artist royalties. But, with the Podcast, the iPod has also created a way for everyone from performers to radio hosts to newspapers to present themselves to the public without the support of a big radio or television studio. Though Levy is careful to couch most of his presentation in generally understandable language, there are still some sections of The Perfect Thing where appreciation may be directly related to whether you know the difference between an iPod and a transistor radio. Meanwhile, in a nod to the iPod’s shuffle feature, the book comes in four different mixes, or arrangements of the chapters.

Newsweek technology writer Steven Levy's The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness not only looks at how the notion of downloading and compiling a personal song library has affected the music industry, but how the demand for this technology helped…
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While there’s been plenty written about Andy Grove, longtime chairman and CEO of computer chip-maker Intel, no one has ever chronicled his business acumen and personal attributes more thoroughly than author Richard S. Tedlow in Andy Grove: The Life and Times of an American. Tedlow managed to talk to virtually anyone and everyone who has ever worked with, met or confronted Grove, and their opinions run the gamut from admiration to resentment, though no one questions his basic business savvy and strategic brilliance.

Grove’s past (he was a Holocaust survivor who came to America as penniless immigrant at 20) made him excel at sizing up both friends and enemies. He turned the fledgling Intel into a phenomenal enterprise, survived problems with chips and machinery, and ultimately made his company a model for success in Silicon Valley. Tedlow shows how Grove anticipated the growing demand for information and access in the Internet age, and how he helped transform the personal computer from a luxury item to an almost mandatory purchase. The book also includes a wealth of fascinating side stories, from Grove’s relationship with Bill Gates to how he maneuvered through tricky relationships with Intel cofounders Gordon Moore and Bob Noyce. Andy Grove is part business primer, part profile and part technology history work, as Tedlow uses Grove as the lens through which he examines the evolution of the computer era and the shifting role of the CEO in a constantly changing marketplace.

While there's been plenty written about Andy Grove, longtime chairman and CEO of computer chip-maker Intel, no one has ever chronicled his business acumen and personal attributes more thoroughly than author Richard S. Tedlow in Andy Grove: The Life and Times of an American.…

Bill Tancer loves data, and he's not ashamed to say so. The Time.com columnist and manager of global research at Hitwise, a competitive intelligence company, is passionate about his work: he monitors and analyzes online behavior in search of clues, trends and patterns that can help companies understand their customers.

Click: What Millions of People are Doing Online and Why it Matters has real-life examples aplenty drawn from Tancer's work at Hitwise, plus anecdotes that detail his experiences as a speaker and/or attendee at various conferences and trade shows, where he encounters all manner of data aficionados. He offers interesting, odd statistics (more than 20 percent of all inbox spam is related to Viagra; online searches for "prom dress" peak in January, contrary to the April or May surge one would expect) and shares the details of his quests to understand these phenomena. Tancer believes "we can learn more about ourselves through our Internet behavior," and his enthusiasm for data-modeling is infectious. (Really.) Here's a bit of data-modeling: readers who liked Malcolm Gladwell's The Tipping Point will enjoy this book, too.

Any time we log on to a website, make a cell phone call or swipe a credit card, we leave a virtual trail behind. That much is clear (or should be) to any technology user. Nonetheless, The Numerati by BusinessWeek writer Stephen Baker will be an eye-opening read for even the techiest among us. The Numerati, he explains, are the computer scientists and mathematicians who analyze our every click in an effort to learn how humans shop, work and consume media. He writes, "In a single month, Yahoo alone gathers 110 billion pieces of data about its customers," but notes that sorting through data and assembling useable patterns is a mighty task—there's still plenty of untapped potential.

At Carnegie Mellon, grad students analyze old Enron emails for hints about the company's downfall. IBM uses staffers' contact lists to track employee engagement and productivity. An unnamed grocery chain assesses purchasing patterns; someday, that data could be used in "smart carts," with screens that display targeted information or special offers. Fascinating? Yes. Creepy? Sure. But Baker also points out that there's a non – commercial aspect to the Numeratis' work: applications for medicine, security, even love (via better matches for online daters). After all, the Numerati are people, too.

Bill Tancer loves data, and he's not ashamed to say so. The Time.com columnist and manager of global research at Hitwise, a competitive intelligence company, is passionate about his work: he monitors and analyzes online behavior in search of clues, trends and patterns that can…

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This column doesn’t usually come with a warning label, but this month be prepared for rough language, intergenerational squabbling, insulting work habits and advice on how to finance your sex life. If you are bold, daring and ready for the randy, slightly naughty (but also completely serious) business books we’ve uncovered this month, then read on.

Watch your language Let’s get the bad language out of the way first. F’d Companies: Spectacular Dot-Com Flameouts by Philip J. Kaplan is a compilation of some of the most idiotic web businesses ever invented. Written by the founder of one of the web’s most popular sites (we can’t print the name of the site here, but you should be able to figure it out!), this book transports the web meltdown into hindsight with 20/20 hilarity. It highlights some of the web’s most hare-brained schemes and the silly investors who sank billions to finance them. One of my favorites is Flooz.com. "Flooz was an alternative currency," Kaplan says. "The idea was that people would buy Flooz and then use Flooz to buy stuff rather than using credit cards or cash . . . why trust the U.S. Treasury to back your money when there’s Flooz?" Flooz filed for bankruptcy protection on August 31, 2001. Another great one: Wwwrrr.com. Kaplan says, "Okay, the first issue we have to discuss here is the issue of their name. Wwwrrr.com. Pronounced "whir." Stands for Ôreading, Ôriting and ‘rithmetic. That’s just wrong. On so many levels." Tell it to the investors who put up $15 million for this venture that failed early last year. Hundreds of other equally funny examples explain with biting accuracy why so many dot-com wannabes fuddled their way into ignominy.

The generation gap When Generations Collide (HarperBusiness, $25.95, 240 pages, ISBN 0066621062) by Lynne C. Lancaster and David Stillman is a completely serious but creatively written treatise on understanding and coming to terms with age-related conflicts in the workplace. Lancaster and Stillman, a Boomer and a GenXer respectively, recognized that much of workplace conflict wasn’t about your Meyers-Briggs type or the "color" of your personality, but actually resulted from intergenerational differences. Our age defines how and what we think about, both for the workplace and ourselves. GenXers seem to think the workplace should be fun. Traditionalists and Boomers view the office with a little more reverence. Conflict is bound to result when new hires think they can wear cutoffs in a place where older employees previously wore ties and suits. Whether you’re a Boomer, a Traditionalist or one of those Preppy In-betweens, this is a must-read book for understanding the stuffy old boss or the flippant youngster.

They want me to do what? Work 2.0: Rewriting the Contract (Perseus, $25, 224 pages, ISBN 0738205699) by Bill Jensen is the new guide to working with a younger generation. Jensen says work is changing. Employees choose a workplace and a career and then get on board to work hard and long. But these same employees expect their loyalty, time and talent to be repaid. This is a hard-edged, get-with-the-program book that says today’s talent doesn’t just want work-life balance; they will have it or will find new employers. Work 2.0 faces the crucial fact that September 11 re-emphasized what most Americans already believed their time is only on loan, not for sale, to an employer.

And in the city . . . How do those beautiful women in HBO’s Sex and the City afford the wine, the clubs, the shoes? Well, Juliette Fairley, author of Cash in the City: Affording Manolos, Martinis, and Manicures on a Working Girl’s Salary (Wiley, $14.95, 288 pages, ISBN 0471209813) can tell you how. In this funny and surprisingly practical book, Fairley lays out the financial rules for 20 and 30-something women of the city. Far from focusing on the martini side of her title, Farley details the pitfalls of debt, erases some common money myths and just plain brings girls of a certain age back to their senses about their love affair with the almighty dollar. Sharon Secor is a business writer in Minnesota.

This column doesn't usually come with a warning label, but this month be prepared for rough language, intergenerational squabbling, insulting work habits and advice on how to finance your sex life. If you are bold, daring and ready for the randy, slightly naughty (but…

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