If you have an Instagram account, it’s almost certain you’ve wondered about the ways of Instagram “influencers,” people who make a living by mastering this photo-sharing social media service. Tezza (née Tessa Barton) demystifies it all in Instastyle. Total newb to Instagram? Tezza is here with the absolute basics on setting up an account and photography 101 tips. But she also digs deep into concepts like weekly workflow, creating grid layouts, the art of the “flat lay,” writing captions, running contests, editing tools, styling food for photos and more. (Sample tip: Odd numbers appeal to the eye.) It might all seem, humorously, a little much to those of us who casually document our pets, babies and the occasional vacation. But I found this peek into the high-stakes influencer game fairly fascinating—and I can’t help but imagine that a few decades from now, after technology has marched on, this book will surely be a wonderful “how we lived then” relic. Right now, it’ll make a great holiday gift for the budding ’Grammer in your life.
This article was originally published in the December 2018 issue of BookPage. Download the entire issue for the Kindle or Nook.
