One of the best ways to learn is by example, and Winslow “Bud” Johnson’s Powerhouse Marketing Plans teaches readers how to write a marketing plan by examining and critiquing great marketing strategies in action. As president of the Stamford Marketing Group, Johnson has worked with brand leaders at AT&andT, Gillette and Sara Lee, and he gives the scoop on what worked and what didn’t in their product launches. The details included in the successful marketing plans, which share a number of common traits (no big surprise), are perfect for businesses small or large, entrepreneurs and MBA grads like me.
Valiant Women is a vital and engrossing attempt to correct the record and rightfully celebrate the achievements of female veterans of World War II.
