STARRED REVIEW
March 25, 2025

Intention Obsession

By Erica Feldmann
Erica Feldmann’s intensely researched Intention Obsession is a down-to-earth guide for the witchcraft-curious.
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With Intention Obsession: Rituals and Witchcraft for Every Season, Erica Feldmann brings esoteric knowledge back down to earth. The Salem, Massachusetts-based owner of metaphysical superstore HausWitch, Feldmann knows exactly how curious people are about witchcraft, and she’s geared this book toward all of them. It’s filled with rituals and tips for setting intentions, like creating passwords that reflect personal affirmations so you’re forced to type them out regularly. Feldmann swears that her income doubled on two separate occasions, and credits each shift with regularly keying in a password that she crafted to reflect her aspirational salary. Intention Obsession is organized around seasons, which makes it easy to dip in to when your daily rituals need a little boost. But it’s also intensely researched, so you wouldn’t be blamed for reading it cover-to-cover, either. Photography from Christy Czajkowski gives the volume a cohesive visual element that is both feminine and deep—I’m reminded of the camp-tastic 2016 Anna Biller film The Love Witch—and the breadth of the advice is reminiscent of icons like comedian Amy Sedaris and longtime Cosmopolitan editor Helen Gurley Brown. You can find instructions for everything from concocting magical sun teas to organizing a dream portal on your nightstand. The most important ingredient in all the spells, Feldmann says, is intention. “To me, intention is basically just thought + action,” she writes in the book’s introduction. “I don’t think spirituality has to be painful or shameful. I think it can be quiet, private, and fun. Plus, I bet you’re already doing it.”

 

 

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Intention Obsession

Intention Obsession

By Erica Feldmann
Harvest
ISBN 9780063353336

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